HRIA Feature Vehicle Program

The Hot Rod Industry Alliance (HRIA) Feature Vehicle Program is designed to bring attention and to highlight the works of up and coming builders in the hot rod industry. Each year, 10 builders are selected to have their one-of-a-kind projects be featured at the iconic SEMA Show in Las Vegas. Three vehicles are placed in the shared ARMO/HRIA booth located in Hot Rod Alley, six vehicles are placed in the HRIA Reception and one is stationed in the alternate position, which still gets plenty of foot traffic.

These feature vehicle spots have proven to make a big difference to the builders that are chosen to represent the hot rod industry. Past HRIA feature vehicles have received the following prestigious industry awards:

  • Ford Best of Show
  • Grand Turismo Award
  • Mother Shine Top Ten
  • GM Design Award

To submit your build for consideration to be featured at the 2017 SEMA Show, click here.





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