Gloria Medina, SBN Member of the Month, July 2009
Name: Gloria Medina
Title: Marketing Director
Company: The Marx Group
Address: 2175 Francisco Blvd East Suite F
City/State/Zip: San Rafael, CA 94901
Phone: 415-453-0844 x 111
Web Site: www.themarxgroup.com
Years of employment with current company?
Years spent working in the automotive aftermarket?
How did you first begin to work in the automotive aftermarket?
Immediately after graduating from college I took a position with The Marx Group, a full service marketing communications firm that specializes in the automotive aftermarket. My first position was coordinator and assistant bookkeeper. In three years, I have moved into a new role that primarily focuses on marketing The Marx Group and the company's merger and acquisition division, Marx Group Advisors, handling IT issues and directing the agency's social networking strategy. I first absorbed the size and dynamic nature of this industry at my first AAPEX trade show and was struck by the industry's immense diversity of products.
Did you have a mentor in the industry?
If yes, and you're comfortable sharing, who?
Tom Marx, President of The Marx Group
What is the most satisfying aspect about your work?
It is great to see results unfold after all the planning, strategizing and designing is complete.
What are your major professional accomplishments, memberships, areas of service?
I entered the marketing world with very mininal experience in digital communications. Throughout the past few years, I have been given the opportunity to learn, interact, and explore a variety of digital media. My goal is to grasp and strategically implement all these ideas for the benefit of The Marx Group and our clients. Being able to assimilate the various forms of digital communication, and respond quickly to this ever changing media landscape is to me what makes a difference in a sucessful marketing campaign today. It is exciting and challenging to be working with marketing through social media.