SEMA Middle East Business Development Program

Registration is now open for the 2020 SEMA Middle East trip the UAE and Saudi Arabia planned for March 31–April 7, 2020. This overseas business development program, held in partnership with the U.S. government, is the 24th trip SEMA has organized to provide members with a low-cost, high-value, turnkey trip to explore promising markets overseas. The Middle East market, with its high disposable income coupled with a passion for personalization as well as its strong racing and off-roading scene, is a very attractive region.
Companies participating in the Middle East trip will exhibit at Abu Dhabi-based Custom Show Emirates; tour specialty-equipment shops in the United Arab Emirates (UAE) and in Riyadh, Saudi Arabia participate in an embassy networking reception, briefings and shop tours. U.S. government grants of up to $1250 are available for qualified companies, reducing the cost of participating.
Visit 2020 SEMA Middle East Exhibitor Registration or contact Linda Spencer at for more information.
Date / Time: 
Tuesday, March 31, 2020 - 5:00pm to Tuesday, April 7, 2020 - 8:00am
United Arab Emirates (03/31 - 04/05), Saudi Arabia (04/05 - 04/07)
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