Following an open meeting that included numerous stakeholders and a discussion with the council’s select committee, the LTAA made the decision to embrace the off-road market. To effect the change, the SEMA Board approved the council’s proposal to be more inclusive and rebrand LTAA as TORA, the Truck and Off-Road Alliance.
As we get closer to the townhall event this year in Moab, Utah, the LTAA will be hosting a launch party for their new branding as TORA. This inaugural event will occur on April 18 from 8:00 p.m. to 9:00 p.m. at Canyonlands By Night and Day. Come make your way to all the action at the kickoff event with an evening of celebration and grandeur.
Feel free to join SEMA at their Townhall Event beginning at 6:00 p.m. at the same venue. Folks attending can expect drinks, appetizers, and giveaways to celebrate the launch of TORA immediately following the SEMA Town Hall meeting in the Canyonlands event center.
This is a great opportunity to learn about the council’s latest initiatives and find out how to get more involved with the council and the truck and off-road industry at large. We hope to see you there!