MPMC Media Trade Conference

Jan 20 2015 8:00am - Jan 22 2015 8:00pm
Embassy Suites Orange County Airport North
Facility 2: 
1325 East Dyer Rd.
Santa Ana

The MPMC Media Trade Conference is a truly unique event that brings together editorial staff from all over the world with 100 racing and high-performance parts manufacturers for three days of face-to-face, 30-minute meetings. Nowhere else does an editor have the opportunity to meet with manufacturers in as many as 42 in-person meetings, and vice-versa.

The 100 exhibitors have already been selected for the January 2015 event. Media may now register to attend the event here.

How does the MPMC Media Trade Conference work? The conference takes place in a number of hotel suites, with each exhibiting manufacturer set up in his or her own private suite. The suites are staffed by key company executives, ranging from company owners, presidents, marketing staff, R&D experts and technical experts. Members of the media are invited to sign up for private, uninterrupted appointments with the exhibitors, at which time they can get in-depth details and information about the company and its products. It's the most efficient and effective way to learn all you need to know about what's new in the motorsports industry and you can literally walk away with a year's worth of editorial content in just three days!

Who can attend the conference? The MPMC Media Trade Conference is designed for editorial media. Reporters and editors from trade and consumer publications are invited to attend. Because the event is designed to give media editorial content, ad sales are discouraged; however, they may accompany editorial staff during individual meetings. Violators will be reported and may be prohibited from attending in the future.

How are appointments set? Media are able to select which manufacturers they would like to meet with when they register for the conference. A confirmation message will be sent within 24 hours, recapping the appointments that were requested. Every effort will be made to accommodate appointment requests. However, we do not guarantee appointments with any exhibitors. A schedule will be sent to media about two weeks before the event.

What if I want to request appoint changes? Schedule changes may be made onsite during the event. There are also a number of breaks during the day and opportunities at lunch and in the evening to meet with manufacturers that did not make it onto one's schedule.

How do I register for the event? Online registration opens in October. Editors can sign up for one, two or three days, and indicate if additional personnel will be accompanying them in the meetings. Signing up for all three days allows media to maximize the opportunity to meet with more exhibitors.

Companies sending a team of reporters and or those who require multiple groups are encouraged to contact the SEMA PR Department for assistance with setting up appointments. (Doing so will avoid duplicate meetings.) The SEMA PR Department may be reached at 909-978-6723, or

Where is the 2015 MPMC Media Trade Conference taking place?

The event will be at:

Embassy Suites Orange County Airport North
1325 East Dyer Road
Santa Ana, CA 92705

For those flying to the event, the hotel is conveniently located near the Santa Ana Airport in Orange County, CA. The hotel provides complimentary shuttle service to/from the airport; simply call the hotel at 714-241-3800. Or, you may take a taxi cab from the airport. The taxi service typically takes about 15 minutes and ranges from $12-$15.

For those driving to the event, the hotel is located off the Dyer Road exit from the 55 Freeway. Parking is available at the hotel at no charge.

Is media required to check in at the event? Yes, media are required to check in onsite. Media who register in advance may receive a preliminary schedule via email before the event. However, all media will still need to check in onsite. This allows us to confirm and verify meetings and communicate any potential schedule changes to the media in advance. Media who do not check in on their first day risk having their meetings cancelled.

Media registration begins Tuesday, Jan. 20, 7:30 am, and Wednesday and Thursday, Jan. 21 and 22, at 8:00 am. Meetings take place Tuesday-Thursday, from 9:00 am – 6:00 pm. There is one half-hour break in the morning, another half-hour break in the afternoon, and a one-hour lunch break.

What if I am running late, stuck in traffic or unable to attend any meetings? If you are running late or unable to attend any meetings, please notify the staff in the Media Workroom (Room 225) or contact Monika Earle at Failure to check-in or notify staff that you are running late may result in all appointments being cancelled. Failure to cancel or to show up to appointments may also result in future meetings being cancelled. As a courtesy to exhibitors, we recommend you cancel at least two hours before your scheduled time.

For general or exhibitor inquiries, contact Lindsay Bianco at 909-978-6692 or

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