The new initiative, known as The Stage, was centered in the heart of the Global Tire Expo. Emceed by noted entrepreneur and speaker Myles Kovacs, publisher and cofounder of DUB Magazine, The Stage featured daily interviews and conversations with some of the industry’s leading influencers.
“We were extremely excited to a launch a new educational platform,” said WTC Chair Tyson Boyer. “We’ve always wanted an educational presence in the GTE and to have it centered in the South Hall was outstanding. The dedicated area provided educational interviews with experts and leaders throughout the week. Each one was hosted by Myles, a natural speaker with an extraordinary pulse on the hottest trends in our market segment.”
“The Stage provided Showgoers with upfront and personal access to influencers and leaders in the wheel and tire industry,” said Kovacs. “The candid conversations and storytelling really showcased important trends, business best practices and industry insights that you couldn’t get anywhere else.”
The impressive roster of luminaries included Sean P. Holman of Motor Trend Group’s “The Truck Show Podcast;” Brittany and Kevin Williams of Lite Brite Studios; Wade Kawasaki, President and CEO of Legendary Companies; Bud Brutsman, CEO of BCII; Gary Ruede, product and quality management technologist for Discount Tire; and SEMA Director of Market Research Gavin Knapp.
Other headliners were Chip Foose, Foose Design; Ken Johnson, founder of MuscleKingz; Dill Air Controls’ Tyson Boyer; Todd Steen, Jackson Marketing Group; Marla Moore, marketing director, Legendary Companies; Stewart Peregrine, Hennessy Industries’ western regional sales manager; Matt Peak, director of mobility for Energy Network Systems; Michael Welch, president and CEO, Tirescanner; Bob Day, sales director, Fury OffRoad Tires; and Ken Rohlwing, senior VP of training, Tire Industry Association (TIA).
“Our goal was to provide an engaging platform to address some of the hot topics and issues,” said Boyer. “Best of all, The Stage was inspired by our members. Their feedback and requests for an educational presence in the Global Tire Expo enabled WTC to partner with SEMA Education and deliver a new experience and knowledge-sharing platform.
“On behalf of WTC, a huge shout out to all of the interviewees who graced The Stage with their presence,” continued Boyer. “And a heavy high-five to Myles Kovacs for his commitment to making this a super success. Our hats off as well to SEMA staff for the endless hours behind the scenes that made this event possible.”