Following on the heels of successful events at last year’s SEMA Show and elsewhere, the SEMA Businesswomen’s Network is geared up for another activity-filled year. Committed to expanding the network’s reach and providing more opportunities for engagement, education and career advancement, SBN has set its sights on a series of events targeted at both its traditional audience of professional industry women and female students to also embrace others within the SEMA community.
Focus on Community Building
Over the years, SBN has kicked off its women-centric program at the SEMA Show with its hallmark Gear Up Girl networking event. The dynamic, women-only mixer is designed to connect female students with industry-leading women. Through networking, the program aims to inspire students to pursue careers in the automotive aftermarket.
To its credit, Gear Up Girl has continued to grow, with more and more professional women and students participating every year. Case in point: The 2019 event was a smashing success, drawing a record-setting crowd of 250-plus women, including many female students who participated in the SEMA Student Program.
But not content to rest on past achievements, SBN earlier last year held two new off-site events—a Gear Up Girl mixer at the NASCAR Institute in Mooresville, NC, plus a Meet Up during the Keystone Big Show in Dallas. The success of these community-building events has inspired an even broader outreach initiative.
“In 2019 we held our first off-site Gear Up Girl event at the NASCAR Institute, and we plan on adding more events in 2020 to join together students and industry leaders for networking and mentoring opportunities,” said SBN Chair Lana Chrisman. “In addition to doubling up on Gear Up Girl events, we are adding Meet Ups like the one we held at the Big Show.”