Four restylers are competing in a new program called the PRO Cup Challenge. Each restyler is presenting a vehicle in the SEMA Show that features a package of accessories designed to be attractive to a wide range of vehicle buyers, and also be easily repeatable or modified. A goal of the Challenge is to show fellow restylers, dealers and accessory manufacturers the value of designing a marketable package versus “one-time” vehicles.
Two of the vehicles are located in the PRO booth #13113 in North Hall, and two more are located in the North Hall Lobby at spaces NL01 ad NL04, near the escalators. They will be graded on several pre-determined criteria by a panel of judges and the winner will be announced during the Tuesday PRO Pool Party reception on the Westgate Pool Deck. Show attendees will have opportunity to vote for their “Fan Favorite” at the PRO booth until 1 pm on Thursday, and the winner of the Fan Favorite will be announced in the booth during the PRO Happy Hour on Thursday afternoon from 4:00 p.m. to 5:00 p.m.