PRO has long set its sights on education, hosting seminars at the Show for many years. At this year's Show, the council presented two seminars on Wednesday. Both sessions drew standing-room-only crowds.
“Accelerate Sales and Profits in a Challenging Market” focused on shrinking dealership margins and ways in which to rejuvenate sales and maximize gross profit. During the second session, “Up Your Game: Harness Your Marketing and Sales Skills,” a panel of industry pros shared insights into the new SEMA Accessory Sales Professional certificate program as well as practical tips on how to develop a successful dealer-direct sales strategy.
At the early-bird Breakfast with PRO on Thursday morning, more than two dozen members and newcomers gathered for conversation and an update on council initiatives. Discussion covered a range of topics, including the PRO Cup Challenge, the SEMA Accessory Sales Professional certificate exam and other council resources.
To round out the activity-filled week, the council once again hosted its annual Happy Hour in the PRO booth. Previously held on Wednesday afternoon, the networking mixer was moved to Thursday to allow Showgoers ample opportunity to vote for their fan-favorite vehicle competing in the PRO Cup Challenge.
As members and nonmembers mingled and enjoyed a glass of cold beer, it was soon time to announce which vehicle had been chosen to receive the Fan Favorite award. The honor went to the restyled Hyundai Palisade built by Specialty Auto Treatments. A delighted Cristina Jorge graciously accepted the award on behalf of her company. And thus PRO closed out yet another SEMA Show on a high note.