See how owners of TJ and JK Jeep Wranglers modify their vehicles, and how you can connect with them to be more successful with your products. The SEMA Jeep Wrangler Report provides an overview of the specialty-equipment market for TJ and JK Wranglers. It includes data collected on how consumers modify their Jeeps: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.
The report includes the following information:
- Information on what parts and accessories consumers have purchased
- Which retail channels consumers use to purchase Wrangler modifications
- Where consumers turn for information and ideas about new parts and accessories
- How consumers use their modified Jeeps, both on-road and off-road
- Recommendations for the industry