ARMO has used the Take a Kid to a Car Show program for over 15 years as a tool to get young children hooked on the car hobby. Similarly, the HRIA has their Futures in Hot Rodding campaign that promotes careers and student resources to high school and college students. Two years ago, the groups got together and suggested a joint outreach program to school counselors. A budget proposal was approved by the SEMA Board of Directors and the program launched this summer. A goal of the outreach is to make sure that school counselors across the country are aware of the many career opportunities available in the specialty aftermarket. Our member companies need more than skilled fabricators and machine operators, they also need staff for accounting, Human Resources, I.T., marketing and sales, and product development. ARMO and HRIA representatives along with SEMA Education staff recently attended the ASCA (American School Counselor Association) Annual Conference in downtown Los Angeles to assess possible participation in 2019. The annual conference is 4 days of education for school counselors, along with a trade show floor where over 200 different companies and industries provide information to the counselors about career opportunities. ARMO and HRIA will work with ASCA and a select group of counselors to develop materials for counselors to use in guiding students to possible career choices. Both groups will attend and display at the 2019 ASCA Annual Conference in Boston next year. Look for expanded coverage of this outreach in future ARMO Member Updates.