Making Congress Aware
ARMO Member Updates
The following pages contain information that is essential for obtaining a Restoration Trademark License with one of several OEMs. (Ford, Mopar, & GM) The forms and information are supplied directly from the OEM.
If one thing is for certain, marketing is an ever-changing field with no constant. Trends go in and out and it can become difficult riding the waves of what is best for your business.
By Keith Roberts
Marketing Manager, Distinctive Industries
Hashtags are a technological trend that has swept the world in the course of a decade. They can portray such large amounts of meaning in such little words. ARMO has joined in on the Hashtag trend to reach out to a wider, younger audience through their Take a Kid to a Car Show initiative.
ARMO Highlights Restoration Segment at the Show
ARMO has used the Take a Kid to a Car Show program for over 15 years as a tool to get young children hooked on the car hobby. Similarly, the HRIA has their Futures in Hot Rodding campaign that promotes careers and student resources to high school and college students.
ARMO initiated the Take a Kid to a Car Show awareness campaign way back in 2002. It has morphed through several different logos, looks and activation strategies since then.
If you’re thinking about opening your own shop, or wondering what kind of business challenges a builder might face while restoring YOUR classic, be sure to attend the Restoration Builders Panel by ARMO. This year’s panel represents a good cross section of shops relative to size, sales and history.
ARMO General Membership Meeting
The Automotive Restoration Market Organization is holding a general membership meeting at the 2018 SEMA Show. All ARMO members at the show are encouraged to attend the meeting to learn about the latest council initiatives and discuss industry specific ideas and concerns.