SEMA Expands Installer Test Program to Include Self-Adhesive Products Specialist Accreditation


SEMA News Bureau        
Contact: Ellen McKoy      
Phone: 909/396-0289, EXT. 148


SEMA Expands Installer Test Program to Include
Self-Adhesive Products Specialist Accreditation


Diamond Bar, California, (June 2, 2008)—SEMA,
the Specialty Equipment Market Association, has added a Self-Adhesive
Products Specialist Exam to its battery of installer certification


The new SEMA test,
known as Z6, will measure real-world knowledge and skills of industry
professionals who install self-adhesive products on passenger cars and
light-duty trucks.  The exam covers a range of product categories,
including graphics, pinstriping, window film, body-side moldings,
rocker panel moldings, vinyl wraps, body cladding, dash overlays,
deflectors, chrome portal covers, fender flares, paint protection film,
and door handle and mirror covers.


The other exams in the
SEMA Installer Certification Program— Z1 for electric sunroofs, Z2 for
truck accessories and body exterior components, Z3 for leather
interiors, Z4 for roof treatments and Z5 for custom wheels and
tires—assess competency and knowledge regarding the installation of
various specialty auto products. 


The Z6 test will be
launched this fall. It will be administered, along with the Z1 thru Z5
exams, on Thursday, November 13, at more than 700 testing locations in
the U.S. and Canada. Registration for the SEMA tests closes on
September 22.


The trade association
worked with ASE, the National Institute for Automotive Service
Excellence, to develop all six tests. For its newest test, the Z6, SEMA
relied upon a cross-section of industry experts, including
manufacturers, warehouse distributors and installers, to formulate the


The SEMA certification
program is a voluntary process, which recognizes individual achievement
on a national level and enhances the stature of the industry.
Certification also serves as an impartial, third-party endorsement of
an installer’s knowledge and expertise, thereby helping to boost
consumer confidence and demonstrate a company’s commitment to quality,
excellence and customer satisfaction.


SEMA has granted
certification credentials since 2001 to specialists who meet the work
experience requirements and successfully complete written exams. To
earn SEMA’s Self-Adhesive Products Specialist designation, an installer
must have at least two years of hands-on experience and must also pass
the written exam. All SEMA credentials are valid for five years, and
certified professionals receive a certificate suitable for framing, a
wallet card and sleeve insignia.


“The market for
self-adhesive products is steadily growing,” noted Ellen McKoy,
executive director of SEWA, the Specialty Equipment Warranty Alliance,
a SEMA subsidiary. McKoy, who administers the SEMA certification
program, said, “A credentialing program for installers of these
products will likely enhance that growth and further elevate the level
of professionalism within this market segment. The program also opens
the door to cross-marketing opportunities within other market segments
where many companies specialize in fleet graphics, vehicle wraps and
window tinting.”


To register for any of the SEMA exams or for more information about the SEMA Installer Certification Program, go to, or call 909/396-0289, ext. 158.


SEMA, the Specialty
Equipment Market Association founded in 1963 and comprised of 7,094
member companies, represents the $38.1 billion specialty automotive

SEMA produces the
premier automotive accessories trade show featuring more than 2,000
manufacturers and is the authoritative source for research, data,
trends and market growth information for the specialty auto products
industry. The industry provides appearance, performance, comfort,
convenience and technology products for passenger cars, light-duty
trucks and recreational vehicles.

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