Required Reading

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Magazines Inform Readers About Scholarship Awards

Recognizing the challenge that SEMA-member companies have in finding well-qualified employees, SEMA works with students to support and prepare them for careers in the automotive or auto-parts industries. One such effort is the SEMA Memorial Scholarship Fund.

SEMA News—March 2013

REQUIRED READING

Magazines Inform Readers About Scholarship Awards

Recognizing the challenge that SEMA-member companies have in finding well-qualified employees, SEMA works with students to support and prepare them for careers in the automotive or auto-parts industries. One such effort is the SEMA Memorial Scholarship Fund.

Automakers at the SEMA Show

The majority of the exhibitors at the SEMA Show are small businesses, but automakers are just as important and are essential to the industry. Many of the OEMs participate by exhibiting at the Show. In addition to generating attendee interest, the automakers also create buzz in the media. Here are just a few articles that resulted from the 2012 SEMA Show.

SEMA News—February 2013

REQUIRED READING

Automakers at the SEMA Show

The majority of the exhibitors at the SEMA Show are small businesses, but automakers are just as important and are essential to the industry. Many of the OEMs participate by exhibiting at the Show. In addition to generating attendee interest, the automakers also create buzz in the media. Here are just a few articles that resulted from the 2012 SEMA Show.

Headlines During the SEMA Show

If you were among the thousands of industry professionals who attended the 2012 SEMA Show in Las Vegas, chances are good that you were so busy meeting with colleagues out on the Show floor that you missed the media coverage taking place. Since the SEMA Show is the world’s largest automotive trade gathering and features the hottest and newest automotive products and accessories, it’s no surprise that media from around the globe came to the SEMA Show to report on the amazing customized vehicles. From major daily newspapers and television news programs to auto-enthusiast magazines and Internet radio, journalists were out in full force. Below is some of the coverage that resulted during the Show. And if you did miss the on-site coverage, you’re in luck: Many of the long-lead print magazines are featuring their SEMA Show coverage now. Be sure to visit the newsstands today!

SEMA News—January 2013

REQUIRED READING

Headlines During the SEMA Show

If you were among the thousands of industry professionals who attended the 2012 SEMA Show in Las Vegas, chances are good that you were so busy meeting with colleagues out on the Show floor that you missed the media coverage taking place.

Collector Car Appreciation Day Makes Headlines

Americans celebrated the third annual Collector Car Appreciation Day throughout the country last July. From car clubs and businesses to SEMA and its members, the country came together to recognize the automobile’s contribution to America’s heritage. Here are a few noteworthy articles regarding the celebrations.

SEMA News—December 2012

REQUIRED READING

Collector Car Appreciation Day Makes Headlines

Americans celebrated the third annual Collector Car Appreciation Day throughout the country last July. From car clubs and businesses to SEMA and its members, the country came together to recognize the automobile’s contribution to America’s heritage. Here are a few noteworthy articles regarding the celebrations.

 

Trade Publications That Can Help Improve Your Business

Everyone’s busy these days, so the decision about what to read is a big one. There are hundreds of great publications and websites out there that are filled with valuable news and information. Deciding which ones to read regularly depends largely on what market segment you are in and what role you play in your company. Here are a few key publications to consider:

SEMA News—October 2012 

REQUIRED READING

Trade Publications That Can Help Improve Your Business

Everyone’s busy these days, so the decision about what to read is a big one. There are hundreds of great publications and websites out there that are filled with valuable news and information. Deciding which ones to read regularly depends largely on what market segment you are in and what role you play in your company. Here are a few key publications to consider:

Trade Publications Connect Dealers to SEMA Industry

Businesses are constantly looking for new markets and ways to expand. While the SEMA Show is best known for the thousands of new products that debut there, savvy industry professionals also use the Show to discover new trends and new markets.

 

 

SEMA News—September 2012

REQUIRED READING

Trade Publications Connect Dealers to SEMA Industry

Businesses are constantly looking for new markets and ways to expand. While the SEMA Show is best known for the thousands of new products that debut there, savvy industry professionals also use the Show to discover new trends and new markets.

SEMA Mustang Build Captures Media’s Attention

The SEMA Mustang Build Powered by Women is a unique project that has captured the media’s attention. Hundreds of outlets reported on the announcement that SEMA and Ford have partnered to have a new Mustang customized by a group of female volunteers. The completed vehicle will debut at the 2012 SEMA Show and will then be auctioned on eBay to benefit the SEMA Memorial Scholarship Fund.

SEMA News—August 2012

REQUIRED READING

SEMA Show Products in Enthusiasts Publications

Only industry professionals qualify to attend the SEMA Show. So each year, auto enthusiasts and the general public wait patiently for Show coverage in their favorite magazines. They want to find out what amazing new items the manufacturers debuted and what the must-have product is going to be. Luckily, these magazines do a standout job of covering the new products and bringing the trade-only SEMA Show to their readers.

SEMA News—July 2012

REQUIRED READING

SEMA Show Coverage From Every Angle

Whether you attended the 2011 SEMA Show or not, we always recommend checking out the media coverage after the Show. Thousands of media representatives attend the Show each year and their goal is to scour the Show floor for the hottest and best new products available. They’re not simply looking to meet with a few manufacturers. Rather, they’re reporting on the Show so that they can share what’s new with their audience. Below, are just a few examples of the coverage that resulted. As you see more articles, add them to your personal list of Required Reading—you may discover some products that you missed while in Vegas!

SEMA News—April 2012

REQUIRED READING

Fiat 500’s Title as Hottest Sport Compact Tops Headlines

The second annual SEMA Awards were presented at the 2011 SEMA Show, casting a light on the vehicle models that are most accessory friendly and customizable. The prestigious honors were determined by the vehicle models that exhibitors chose to display most often in their booths. The awards were presented in various categories, including car, truck, 4x4-SUV and, for the first time, sport compact. Recognizing the unique ability that Show exhibitors have to determine trends and influence buying behavior, media took notice and reported on the vehicles that the exhibitors selected. Here are some of the articles that appeared about the awards.

SEMA News—March 2012

Required Reading

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