SEMA held two successful Town Hall meetings in 2015, giving members and prospective members a chance to catch up with each other and the state of the association. The first SEMA Town Hall was held in 2011, in an effort to keep an ear to the ground for feedback and challenges in the industry. Since then, the association has held 14 of these meetings at various locations around the country, finding it an effective way to listen and respond face-to-face.
The Light Truck Accessory Alliance (LTAA) installed new leadership on July 1. Lee McGuire, the new chair, first joined the aftermarket industry in 2003. She brings a great deal of volunteer experience to the position, having served previously on the select committees of the Motorsports Parts Manufacturers Council (MPMC), the SEMA Businesswomen’s Network and the Young Executives Network. McGuire is currently the Superlift Suspension Systems director of marketing.
In January, the Hot Rod Industry Alliance (HRIA) transitioned to new leadership, with John McLeod leading the charge as chair. McLeod is the owner of Classic Instruments in Boyne City, Michigan, a manufacturer and seller of custom instrumentation for automobiles and boats. Before entering the automotive industry, McLeod was a police officer for 16 years.
For more than a year, the select committee of the Automotive Restoration Market Organization (ARMO) has been discussing how to best address council members’ need for data access and organization. Quite a bit of vehicle data from the ’80s and ’90s is unavailable—information that manufacturers could use for product research.
Members have heard a lot lately from SEMA’s membership department about some exciting new benefits. In addition to expanding services such as data management through the SEMA Data Co-op and product-development tools through the SEMA Garage, the association still collaborates with strategic partners to offer programs aimed at saving members on their business expenses. Here is a closer look at what First Data, the Specialty Equipment Insurance Alliance and UPS offer to members.
The question of how to involve the next generation in the automotive specialty-equipment industry is a topic that comes up in nearly every SEMA membership meeting. Over the last year, the Board of Directors and staff have put quite a bit of thought and effort into developing youth-engagement initiatives.
Now in its third year, the Launch Pad program offers innovators under the age of 40 an industry platform to showcase their businesses and win a significant package to help them market a new automotive product or service. Earlier this year, members of the Young Executives Network (YEN) were invited to prepare three-minute videos pitching their companies’ most exciting products and services. A YEN task force made up of network leaders looked at all of the videos and whittled the competition down to the 10 best.
There have been only a handful of women on the SEMA Board of Directors (BOD), and four of them chaired the SEMA Businesswomen’s Network (SBN) before rising to the Board. Luanne Brown is one of those women.
The Manufacturers’ Representative Network (MRN) has continued to collaborate with the SEMA Data Co-op (SDC) to provide valuable and user-friendly benefits to reps. Over the past few months, several exciting projects have received attention. Here is an update for MRN members.
Ten members of the Emerging Trends and Technology Network (ETTN) attended a Social Media Strategies Summit in February in Las Vegas. This event was the first in a series of Professional Development Programs that ETTN curated for its members in 2015.