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New to New Products

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This is my first time to the SEMA Show, and the New Products Showcase is very cool. I like the way it’s laid out by categories, and I’m amazed at all the things that I didn’t know about.

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Death of the Gasoline Engine? Not Just Yet

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These are tough times for automotive performance aftermarket companies. The entire paradigm on which many built their existence—the dominance of the internal-combustion engine—appears to be collapsing.

Actually, however, the best of times for some specialty-equipment companies is yet to come. The internal-combustion engine will still be the dominant powertrain technology for quite a while. Aftermarket firms can continue to benefit from demand for products to make the internal-combustion engine increasingly more fuel efficient.

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Adapting to Change

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The automotive industry landscape is very rocky right now. A rapid sales rebound is not on the horizon, and many companies are going through radical restructuring. A research report commissioned by SEMA and conducted by the Center for Automotive Research (CAR) sees opportunity for SEMA members in this environment.

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Best Practices: OEMs Working With SEMA Companies

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This is the first in a series of SEMA News stories based on the idea of “Best Practices”—the use of reliable and repeatable methods to ensure business success. In coming issues, we will delve into topics ranging from digital and traditional marketing to employer/employee relations, from getting the most out of trade shows to exploring global distribution. In each case, we will point the way to overcoming what the American Productivity & Quality Center has identified as one of three major hurdles to developing Best Practices: lack of knowledge. And we hope to help in conquering the other two: lack of motivation and lack of skills.

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An Opportunity For Specialty-Equipment Businesses and Dealerships

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Ford was the Vehicle Manufacturer of the Show for the 2009 SEMA Show, but its support for specialty-equipment companies goes well beyond that. The Ford Licensed Accessories Program offers qualified SEMA members the chance to boost sales of their products through Ford dealerships.

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SEMA Measuring Sessions and Technology Transfer

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Designing new specialty-equipment products is a laborious, time-consuming procedure, and time is not a friend, as manufacturers will attest. With SEMA market research revealing that most consumers purchase specialty-equipment parts within the first three months of buying new cars, manufacturers must often race to place their products on the shelves by the time new vehicles hit the dealerships. SEMA offers two manufacturer-friendly programs—Technology Transfer and Measuring Sessions—that help SEMA-member companies meet that goal.

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2010 SEMA Design Awards

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Car and truck buyers seek the vehicles that best suit their needs, including the need to be individual. While the automakers deliver an amazing variety of products to fit dozens of market niches, they cannot possibly create a unique vehicle for every unique customer. Accessories and performance products fill that void, allowing unlimited and complete personalization of any car or truck.

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Stars at the Show

Celebrity Appearances at the 2009 SEMA Show.

SEMA News - November 2009

The following personalities are just a few of the dozens scheduled to appear at the 2009 SEMA Show.

2009 SEMA Show First-Time Exhibitors

The annual SEMA Show unites the brightest minds with the specialty-equipment industry’s hottest products.

SEMA News - November 2009 

2009 SEMA Show Exhibitor List

SEMA News - November 2009   

 

OEM

SEMA NEWS-NOVEMBER 2009-EVENTSEven as new-vehicle markets change, customers want cars and trucks that are tailored to their needs. The specialty-equipment industry works with the original-equipment manufacturers (OEMs) to supply consumers with choices. Recognizing the importance of customization and personalization, the world’s leading automakers can be found throughout the Las Vegas Convention Center.

Current as of September 21, 2009

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