Chris Kersting

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The SEMA Award: Spotlight on Trends and Innovation

As you read this, thousands of exhibitors are preparing hundreds of cars and trucks that will be on display at the 2012 SEMA Show. By the time the Show opens on October 30, exhibitors will have finished customizing the vehicle models they think will best showcase their new products and styling innovations for 2013.

SEMA News—October 2012


Our Migration to the Future

SEMA will soon be celebrating its 50th year and, like many 50-year-olds, we are taking stock. We’re asking, “How will the association stay relevant and help SEMA members in the coming decades?” Within the automotive specialty-equipment arena, we see the rising generations moving into a range of market segments, seeing new opportunities, using different tools and communicating in different ways. SEMA is taking action to help younger individuals and companies find clear pathways to tap into the association and its seasoned members and to build productive business relationships, just as it did for prior generations.

SEMA News—September 2012


Working to Make Your Voices Heard

Our primary mission here at SEMA is simple: to help our member businesses succeed and prosper. One of the most important ways we do that is through legislative and regulatory advocacy. In a nutshell, it’s our goal to make your voices heard. To that end, SEMA supports a dedicated and highly active team of government affairs experts on Capitol Hill in Washington, D.C. They’re focused on identifying and affecting issues that make a difference to your business.

SEMA News—August 2012  


Mobile Internet: A Whole New World

If you’ve been paying attention, you can’t help but be aware of the surge in sales of smartphones and hand-held tablets, such as the iPad. This is a tough trend to miss, because the statistics are overwhelming. It’s estimated that currently there are 4 billion mobile devices in use, and a quarter of those are smartphones.

SEMA News—July 2012


SEMA Market Research: A New Angle

Last year about this time, we noted that SEMA was ramping up resources dedicated to providing members with best-in-class research. We beefed up personnel, we increased the budget, and we looked for ways to take full advantage of outside resources.

SEMA News—June 2012



Since its beginning 24 years ago, the PRI Trade Show has become a key asset to race teams, engine builders, track owners, fabricators and retailers in every form of motorsports. Last year, more than 1,100 companies came to the PRI Trade Show to exhibit, and nearly 40,000 motorsports professionals attended. PRI has its own unique constituency and culture, and it has a history of helping build businesses through face-to-face meetings between exhibitors and attendees.

SEMA News—May 2012


Success Multiplier: Technology

Ever have the feeling as a small business that it’s tough to compete and stay ahead? That’s pretty common. And yet there are companies out there—some might be your competitors—who make it a priority to use technology to multiply their capabilities. SEMA offers specific programs and benefits to help members access a variety of key technologies that are changing business in the automotive aftermarket.

SEMA News—April 2012


Bylaws Changes Create New Opportunities

I’d like to start this column by expressing our sincere thanks to all those members who voted on the recent referendum to reduce the size of the SEMA Board of Directors. Whether you voted for or against the motion, your participation is a key factor in maintaining a healthy association.

SEMA News—March 2012


Global Markets: The Door Is Open

The 2011 SEMA Show is a memory at this point, but some of you who attended the banquet Thursday night might recall our leadership presentation. In it, we highlighted some of the interesting ways that companies are entering new markets and finding new ways to do business. One area we touched on is the opportunity for sales in overseas markets. Recognizing that the U.S. economy will be slow in the coming years, we think it’s especially important that companies take notice of offshore markets that are healthy and where enthusiasts are eager to buy.

SEMA News—February 2012


A Bridge to Market Growth

We’ve been getting very positive feedback from those of you who were at the 2011 SEMA Show and are gratified to hear that this was a productive Show for exhibitors and buyers alike. Those who attended may have heard our core message behind the “Ideas Alive” theme: Innovation is not just for products—SEMA businesses must also innovate and find additional market opportunities.

SEMA News-January 2012

A Bridge to Market Growth

  Chris Kersting-SEMA President and CEO, automotive business, aftermarket news, automotive international 
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