Chris Kersting

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Blowin’ and Goin’—SEMA Data Co-op Powering Industry Sales

The SEMA Data Co-op (SDC) is now completing its first year in full-operations mode, and we thought you might like to see that your industry-owned data management resource is now well–established and helping companies increase sales every day. As a reminder—the SDC is operating a centralized product data service for manufacturers that organizes, houses and then distributes online product catalog information to WDs and retailers to help power all manner of business systems, ultimately driving sales growth.What does the Data Co-op progress report card look like? Consider these results from the first year of operations.
SEMA News—May 2014


Tougher Policies: Intellectual Property Protection at the SEMA Show

Do you see increasing examples of trademark rip-offs and illegal knock-off products showing up in online marketing and catalogs? SEMA is hearing more often from members experiencing intellectual property (IP) infringement problems. Protecting IP is something that many industries have struggled with for some time, and our industry is clearly no exception.For a number of years now, SEMA has maintained policies and procedures to prevent the display of products, trademarks and trade dress that violate the IP rights of other SEMA exhibitors. Our goal has always been to ensure proper protection of the IP of industry members.
SEMA News—April 2014


Involving The Next Generation

Organizations such as SEMA put a good deal of attention on long-range, strategic planning. One truly long-range initiative at SEMA is about engaging with the younger members—and future members—of our industry. The next generation really is the future of the industry. But let’s face it: If the association doesn’t pay close attention and evolve, it’s like asking the next generation to drive their father’s Oldsmobile—and folks in our industry know exactly how that doesn’t always work out!Among SEMA’s most prominent youth programs are the SEMA Memorial Scholarship Fund, the Young Executive Network (YEN) and the “35 Under 35” recognition program—all examples of well-received association programs.

SEMA News—March 2014


Coming Soon: Your SEMA Account Representative

Over the last several years, SEMA has taken steps to heighten our outreach and increase touch points with members and the industry at large. This effort has included a commitment to enhancing customer service and raising the awareness of SEMA’s high-value member benefits. We recently announced a major move that will provide our members with the best customer service possible. For the first time in 50 years, each SEMA member will now have a single, dedicated point of contact for all things SEMA. 

SEMA News—February 2014


The SEMA Show: Now Reaching Consumers

As a trade-only event, the SEMA Show requires attendees to demonstrate involvement in the automotive aftermarket in order to gain a badge. Although there are instances where guests and VIPs are allowed to visit the Show, the vast majority of the more than 126,000 attendees are members of the industry. And yet data indicates that the SEMA Show is more than ever before boosting consumer perceptions of automotive culture, the idea of customization and interest in the latest model year’s offerings of cars and trucks. The SEMA Show has long attracted coverage from the enthusiast media, centered on racing heroes, the newest performance technologies and tuner-culture builders, such as Chip Foose. As a result, there is high awareness among the core group of enthusiasts who fix, repair and modify practically every car they own.

SEMA News—January 2014


2013 SEMA Report Card: Latest Initiatives to Help You Succeed

As 2013 comes to a close, we’re pleased to be wrapping up a SEMA Show that delivered tremendous value to our largest turnout ever of exhibiting manufacturers and buyers. Meanwhile, SEMA has been launching several new value propositions to help the industry. What follows is a progress report on some “big idea” programs recently funded and launched by SEMA to help our members grow their businesses. December means the Performance Racing Industry (PRI) Trade Show, which is returning this year to enormous industry support in the city of Indianapolis. This move follows SEMA’s one-two acquisition of PRI and the International Motorsports Industry Show...

SEMA News—December 2013


SEMA at 50: Celebrating Five Decades of Automotive Passion

Fifty years ago, in May of 1963 to be exact, a roomful of industry pioneers founded a trade association—the Speed Equipment Manufacturers Association—and SEMA was born. As we celebrate the organization’s Golden Anniversary, what held true then is still true today: the association, with deep volunteer participation and guidance, is a reflection of the industry itself. Together we’re celebrating five decades of business perseverance, growth, innovation and success. At a recent SEMA Installation Banquet I was noting some of the challenges that confront the industry and I read an excerpt from an industry trade publication: “We may wake up one morning soon and find there’s no one left with any reason to buy headers or manifolds or a host of other performance products designed to make a car perform better…

SEMA News—November 2013


SEMA at 50: Celebrating Five Decades of Automotive Passion


Ed Iskendarian—one of the seven members of the original SEMA Board of Directors. 

The SEMA Award: You’re All Invited

There are many prestigious awards handed out at the SEMA Show. While each is significant in its own way, there is one award that should be of particular interest to everyone at the Show, and potentially, everyone in the auto industry. That would be the SEMA Award because it represents the collective voice of the industry. By counting and sorting the vehicles displayed in exhibitor booths, we can gauge which vehicle models SEMA exhibitors believe will lead the way when it comes to generating accessory sales. The SEMA Award is a way to spotlight our exhibitors’ unique ability to identify which models are hot, just as the trends are gaining momentum.

SEMA News—October 2013


New Products: Spotlighting Yours at the SEMA Show

Spotlighting Yours at the SEMA ShowEach year, SEMA commissions an internal study to help association staff understand how to make the SEMA Show better. Based on thousands of interviews with exhibitors and attendees, it’s a study that contains valuable insights about the SEMA Show for the association. Of those insights, perhaps the most valuable takeaway is that new products are the force that drive the Show, yet many exhibitors don’t utilize successful Show features that highlight their products.Our surveys tell us that 87% of buyers consider new products their number-one priority when the Show opens. Not surprisingly then, we see that roughly three-quarters of buyers visit the New Product Showcase at some point during the Show.

SEMA News—September 2013


New Products:

Spotlighting Yours at the SEMA Show

New From SEMA: Help With Emissions Certifications and Much More

SEMA has fielded many questions about the emissions certification process over the years, and we’ve learned a lot along the way. We’ve recently taken some important steps to help member companies create performance parts that both make power and comply with state and federal regulations. You’ll be glad to know that these services are now wrapped into a new facility. The SEMA Garage–Industry Innovations Center offers a range of tools and opportunities to help you develop high-quality products more quickly and effectively.If you are looking for information to understand the California Air Resources Board (CARB) Executive Order (EO) exemption program, both new and experienced members will benefit from our new “CARB EO Assistance.” For starters, we’ve collected all the information you need to know about the regulations and the EO exemption process in a user-friendly way. For a digestible overview, we suggest that you download a copy of the updated SEMA Black Book. It’s available free to SEMA members.

SEMA News—August 2013


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