Business

Syndicate content

A Few Words With Bob Moore

About this product:

While technology has been an undeniable force in the evolution of the automobile, it has also determined how cars and car parts are sold. From the first handbills to newspaper and magazine advertising to broadcast media and now the Internet, technology inevitably changes the way manufacturers, distributors and retailers sell their wares. As electronic cataloging has evolved over the past decade, the ability of parts suppliers, sellers and end users to source and find parts has gone from tedious to instantaneous—so long as sufficient and correct product information is available.

SEMA Members may get this content for free!

Regular Price:

$1.99

Industry Trends for 2011

About this product:

No one can predict the future, of course, but experience is a type of barometer. As we move into a new year, we called on the wisdom of some of SEMA’s most seasoned managers—who also happen to be in leadership positions with the association’s councils—to provide their opinions about what’s just down the road. We hope that their thoughts spark a few of your own.

SEMA Members may get this content for free!

Regular Price:

$1.99

Axes and Axles

The Wally Parks NHRA Museum in Pomona, California, celebrates the cars, and guitars, of icons including Jeff Beck, Eric Clapton, Michael Anthony and Eddie Van Halen in a new exhibit. SEMA News covers the exciting premiere.

SEMA News - December 2010

NHRA Museum Celebrates Cars and Guitars

By Tony Thacker
Photography By Colby Martin and Matthew Pearson

Good Product Information = Sales!

About this product:

This series of SEMA News stories is based on the idea of using reliable and repeatable methods to ensure business success. In coming issues, we will delve into a range of topics aimed at developing Best Practices through knowledge, motivation and skills.

Electronic cataloging and inventory controls have revolutionized the way business partners communicate with one another and how they provide information to consumers.

SEMA Members may get this content for free!

Regular Price:

$1.99

Bidding at a Car Auction

About this product:

Many SEMA-member companies use collector cars and exotics for promotional purposes, a fact that is borne out year after year at the SEMA Show. Whether in advertising, in catalogs or at car shows, the right vehicle with the right accessories can not only attract attention, but may serve to motivate consumers to purchase a component or a whole package. Whether for company promotion or for personal use, finding the perfect vehicle may involve lengthy and complex searches that call for extended travel and diligent study.

SEMA Members may get this content for free!

Regular Price:

$1.99

SEMA Product and Catalog SHOWCASE

Get all of your high-performance, race, truck, powersports, street-rod, restoration, marine and stock replacement parts needs fulfilled...

SEMA News - November 2010

 

Atech Motorsports

Retail Store Displays

About this product:

Retail stores should be well-organized and use clear, easily understood signage so that shoppers can find the products they are looking for while also being led to special offers and promotional items. But unless you have vast experience in the design of retail spaces, it’s undoubtedly best to work with a consultant in setting up your store for maximum accessibility and the resultant sales.

SEMA Members may get this content for free!

Regular Price:

$1.99

New Products Showcase

About this product:

Ben Mizban is the president of T-Rex Grilles in Corona, California. The company has regularly participated in the SEMA Show New Products Showcase. Recently, Mizban offered his insight and advice on getting the most from the program.

SEMA News: Please tell us a little bit about yourself and T-Rex Grilles.

Ben Mizban: I opened JBM Sport Truck Accessories, my first business, in 1986 in the city of Orange and grew it into one of the largest retailer/mail-order companies in California by 2001.

SEMA Members may get this content for free!

Regular Price:

$1.99

Advance the Industry Abroad, Reap the Benefits at Home

As the automotive industry emerges from the economic downturn, it’s clear that the iconic American industry needs to spread its global wings to thrive again—and to help drive the U.S. economic recovery overall.

SEMA News - October 2010

Growing New Markets

By Kristin DeBates

Add to calendar