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2011 SEMA Show Directory

For the first time in its history, the SEMA Show Directory has been combined with the Show issue of SEMA News magazine. The combination provides the benefit of having both publications reach more readers earlier. SEMA News readers now have the opportunity to preview the 2011 SEMA Show Directory, making Show planning easier and more productive. The SEMA Show Directory is a valuable resource to help plan and navigate the features of the SEMA Show and its 2,200 exhibitors.

SEMA News—November 2011

2011 SEMA Show Directory

HomeFor the first time in its history, the SEMA Show Directory has been combined with the Show issue of SEMA News magazine. The combination provides the benefit of having both publications reach more readers earlier.

SEMA Product and Catalog Showcase

Amp’d Emblems® Amp’d Emblems® are custom illuminated car emblems, which are powered by your car’s electrical system using our patented technology. These lighted car emblems are currently available for the rear and front of select late models of Acura, Honda, Lexus, Mazda, Mitsubishi, Nissan and Scion. These LED enhanced emblems are sold as an easy-to-install kit. Subtly yet impressively accenting your emblem and vehicle with class. Make your vehicle stand out among the crowd! For more information, visit us at www.ampdemblems.com. bonspeed Wheels bonspeed Wheels are “high-performance-grade,” forged billet aluminum wheels manufactured to the highest standards in California. bonspeed was born on the streets of Southern California, and its designs are the leader in the industry. With a wide variety of styles, the exclusive Color Forged finish options and sizes from 15-in.–26-in., bonspeed can fit your vehicle. Each bonspeed wheel is custom machined to order for hot rods, musclecars, trucks and exotics. Visit us online at www.bonspeedWheels.com, or dealers call 888-999-7258.

Amp’d Emblems®

Made in the U.S.A.

About this product:

Made in the U.S.A.” has long been a powerful marketing proposition, especially for the automotive specialty-equipment market. Resurgent patriotism and concern over American job losses, along with outsourcing and foreign knockoffs, are currently inspiring consumers to “buy American.”

Of course, there are plenty of manufacturers in this industry who, for numerous reasons, never left the good ol’ U.S.A. Has their decision to remain stateside helped or hindered them?

SEMA Members may get this content for free!

Regular Price:

$1.99

An Automotive Opportunity

Faced with the uncertain U.S. recovery and a relatively soft market, many companies are looking to international markets to grow their businesses. This is particularly true in the automotive industry, as emerging global economies create new middle classes of consumers eager to purchase and modify cars, trucks and SUVs. Automotive specialty-equipment companies stand to benefit from entering these global markets—if they can successfully navigate the often-complex regulations and procedures involved in exporting goods overseas.

SEMA News—October 2011

An Automotive Opportunity

Revving Up the International Growth Engine

SEMA Show’s Collision Repair & Refinish Section Grows

The collaboration between the automotive specialty-equipment industry and the collision repair segment continues to increase, a fact that is reflected in the growing footprint of the newly branded Collision Repair & Refinish section of the 2011 SEMA Show. The new section—an expansion of the previously established Paint, Body & Equipment area—is one of 12 sections that will house exhibitors during the event at the Las Vegas Convention Center over November 1–4, 2011. The name change more accurately reflects the growing presence of the collision repair market, and more companies had already committed to exhibiting in the new section at press time for this issue than were present in the Paint, Body & Equipment section in 2010.

SEMA News—August 2011

SEMA Show’s Collision Repair & Refinish Section Grows

Crossover Continues Between Specialty-Equipment and Repair Industries

2011 SEMA Market Report

The 2011 SEMA Market Report is now available on the association’s website here. This annual report—free to SEMA members and $149.95 to non-members—provides an overview of the specialty-equipment industry through the end of 2010. It also includes five years’ worth of historical information that allows year-over-year comparisons of where the various segments and niches stood as the industry entered 2011.

SEMA News—July 2011

2011 SEMA Market Report

Positive Indicators Bode Well for Industry

By Steve Campbell

Media Methodology

How effective are your advertising and media campaigns? More important, how are you measuring your return on investment (ROI)? When marketing pros speak of “tracking media,” they’re really referring to tracking promotion, which—along with product, price and place—is one of the four P’s of marketing.

SEMA News—July 2011

Media Methodology

Five Tips for Seeing (and Properly Evaluating) Return on Investment

Car Care Tech

About this product:

To paraphrase a well-worn Oldsmobile ad, today’s vehicles are not your father’s paint and trim. If you think modern consumers are left scratching their heads over how to maintain the appearance of their vehicles, imagine what the companies that formulate car care products go through.

SEMA Members may get this content for free!

Regular Price:

$1.99

8 Steps for Smart Sales Hiring

About this product:

Few things are more critical to the health of a company than the ability of its salespeople to bring in profitable business, yet too many companies in the automotive specialty-equipment industry consider sales traits and skills last when hiring salespeople. If this sounds like you, you’re not alone. This article is focused on helping you hire salespeople for the right reasons—and in the right way.

The aggregate level of selling skills in the specialty-equipment industry is low in comparison with other industries of similar types and compensation.

SEMA Members may get this content for free!

Regular Price:

$1.99

Restyling Rebound

The restyling market experienced a steady decline in sales at the retail level from 2007 through 2009, according to SEMA research, going from $4.23 billion in 2007 to $3.79 billion in 2009. The main factor contributing to the fall in the market was the recession, which led to a major decline in vehicle sales. With available vehicle inventory on the downturn, a factor that may not adversely affect the more traditional specialty automotive markets, the decline changed the landscape of the restyling market. For OEMs, assembly lines were streamlined, factories were closed, trim levels were reduced or reconfigured, and the once lengthy list of available accessory options was scaled back.

SEMA News—July 2011

Restyling Rebound

Creativity, Customer Choice Help Fuel the Market

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