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Going Global?

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If your aftermarket business ranks among the growing list of SEMA-member manufacturers considering overseas exportation, you’re likely weighing shipping logistics as part of the equation. To be sure, the prospect can seem daunting. After all, once you’ve attracted foreign buyers, you have to deliver the goods in the face of numerous hurdles. With the right assistance, however, you can successfully navigate those obstacles and achieve a safe landing for your aftermarket parts.

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App Crazy

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“Is there an app for my business?” With the explosion of smartphones and mobile devices, this may be a question you’re asking yourself. After all, apps are fast becoming one of the latest marketing trends, offering significant branding and revenue opportunities for a company. Unfortunately, they can also prove to be a huge boondoggle. So how does a company decide whether and how to jump on the app-development bandwagon?

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Video Made Simple

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If a picture is worth a thousand words, how much more is a streaming video worth at 30 frames per second?

When it comes to branding, search-engine optimization and, ultimately, sales in this digital age, online videos can make a crucial difference in a small company’s marketing. In the realm of sales alone, studies now show web video to be a top influencer in consumer research and purchasing decisions.

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Trade vs. Consumer Advertising

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A company might produce the best product the world has ever seen, but it may as well not exist if people don’t know about it. That’s why retail advertising to end-users is crucial to bringing business into a store or to a sales website. And for manufacturers, advertising to both retail and wholesale customers is vital to moving inventory from the warehouse to store shelves and, ultimately, to installation on a customer’s car or truck. In both instances, a few core principles are key.

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Market Trends in Tires and Wheels

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The tire and wheel section is perennially one of the largest display areas at the SEMA Show in the Las Vegas Convention Center. Tires and wheels are also one of the most favored modifications that car and truck owners make to their vehicles, since a single, relatively simple change can entirely alter the appearance and character of a vehicle.

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SEMA Market Update

To navigate an up-and-down economy, your business needs sound, ongoing reports and analysis of the major economic and market trends affecting the $28 billion automotive specialty-equipment industry. Thankfully, you can now find that information via the SEMA Market Update, a completely new report series developed by SEMA’s marketing research department.

SEMA News—December 2011

BUSINESS
By Mike Imlay

SEMA Market Update

A New Research Report Drills Into Industry Economic and Market Trends

Disaster Recovery Part II

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They say that hindsight is 20/20. The March 2011 issue of SEMA News featured a Best Practices article on the how and why of disaster planning, calling special attention to acts of God and other sudden business interruptions (see callout box).

Now, eight months later, ATC Composites COO Chris Ripper strongly encourages SEMA News readers to revisit that article—and with good reason.

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Just Hit Print

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Remember the Sci-Fi television programs of the ‘50s and ‘60s in which engineers of the future could stand in front of a computer device, order up practically any space sprocket or gizmo and watch it materialize in seconds, ready for use? Believe it or not, that future is here—and has been for some time.

While not as instantaneous as their fictional counterparts, there are computerized machines that can replicate solid, intricate 3-D objects in a process now being dubbed “3-D printing.”

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Trends for 2012

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SEMA’s Council Leaders Look to the Future

As the automotive specialty-equipment industry moves into 2012, SEMA News put out a call to the leaders of the association’s councils and networks to seek their views about what might be in store during the coming year. Their responses are instructive and should provide helpful insights for companies in every segment of the marketplace.

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A Message From Paul “Scooter” Brothers, SEMA Chairman of the Board

To our very good friends, family and extended family: It’s almost impossible to believe, but this is the 45th time the SEMA Show has been the reason for this family to get together, celebrate the past year and take a glimpse into the future. I say “family” because this industry has grown stronger by banding together for the past few years. What you see at this year’s SEMA Show is an example of what a family can do when it pulls together and pushes through tough times.

SEMA News—November 2011

A Message From Paul “Scooter” Brothers, SEMA Chairman of the Board

  “Scooter” Brothers, SEMA Chairman of the Board 
   
To our very good friends, family and extended family:

It’s almost impo

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