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Advanced Vehicle Technology

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Vehicle technologies are accelerating as rapidly as an American Le Mans Series racer exiting a hairpin onto a straightaway. The new watchwords for automotive development include vehicle electrification, hybrids, gas direct injection (GDI), clean diesels and next-generation green performance. For SEMA-member companies, the landscape is erupting with innovation and opportunity. But where is it all going? Where are we now, and where are we headed?

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2009 SEMA Show Exhibitors Showcase a Truck Load of New Gear

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South Hall’s Finest

Here are just some of the dynamic products that debuted in the Truck, SUV and Off-Road section of the 2009 SEMA Show.

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Truck, SUV and Off-Road Trends

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The entire automotive landscape has changed over the past two years, but the effects of higher fuel prices and a deep recession may be most evident in the truck, sport utility and off-road segments of the industry. Super-sized SUVs have been particularly hard hit, with sales dropping precipitously and one previously vaunted brand vanishing into the dust of a receding market. Still, while ruts and rocks obscure the way, brighter vistas are coming into view.

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Top 100 Truck, SUV & Off-Road Retailers

Henry Ford built the first pickup in 1925, sold it for $281 and started a religion. It’s a platform that enthusiasts have taken and transformed from utility vehicle into the most versatile canvas for specialty equipment.

SEMA News - April 2010 

ProPledge: Customize With Confidence

The ProPledge Program—Why You Need to Be Involved SEMA News recently had an opportunity to catch up with ProPledge Director of Operations Joe Sebergandio. Having just returned from the annual National Automobile Dealers Association (NADA) conference, where he and the rest of the ProPledge staff met with potential participants, Sebergandio took time out to discuss the fundamentals of ProPledge as well as provide insight into the program’s future.

SEMA NEWS - April 2010

The ProPledge Program—Why You Need to Be Involved

  SEMA NEWS-APRIL 2010-BUSINESS-PROPLEDGE
 

From left: Nathan Ward, Tops & Trends; David Sheffler, Katzkin Leather; Kirk Scott, Katzkin Leather; Bill North, Webasto; Joe

Digital Marketing

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This series of SEMA News stories is based on the idea of using reliable and repeatable methods to ensure business success. In the coming issues, we will delve into a range of topics aimed at developing Best Practices through knowledge, motivation and skills.

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Top 100 Racing and Performance Retailers

Performance enthusiasts are never satisfied. Engineers, retailers and shade-tree mechanics all want more.

SEMA News - March 2010 

Racing and Performance Retailers Return From the SEMA Show Ready to Do Business

SEMA NEWS-MARCH 2010-BUSINESS 
Performance enthusiasts are never satisfied. Engineers, retailers and shade-tree mechanics all want more.

Building an Effective Catalog

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A properly executed catalog is more than just a list of products accompanied by pretty pictures. An effective consumer catalog, such as an effective salesperson, should show customers not just what to buy but also why they should buy. Everything should be an enticement to purchase the product that brought the customer to the catalog—and to sell related products. Catalogs can upsell almost as effectively as top employees.

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Identifying Performance Parts Trends

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The automotive specialty-equipment industry was born in the racing and performance segment. In fact, the original name of SEMA, now the Specialty Equipment Market Association, was the Speed Equipment Manufacturer’s Association. While the name and the industry evolved to include an array of more than 7,000 businesses, racing and performance still deliver the iconic images that people associate with automotive accessories.

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SEMA Person of the Year: Doug Evans

The SEMA Person of the Year award was established in 1969 to honor an individual for outstanding contributions to the industry reaching beyond the person’s normal job functions.

SEMA News - February 2010

By Steve Campbell

Activist, Hobbyist, Enthusiastic Supporter of the Industry

  SEMA NEWS-FEBRUARY 2010-BUSINESS-DOUG EVANS
 

Doug Evans of Source Interlink Media is the 2009 SEMA Person of the Year. The award recognizes the honoree’s contributions to the industry.

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