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Are You Really “Too Busy” to Improve Your Business?

Believe it or not, one of the most common excuses for business people to put off change is to simply declare, “We’re too busy.” Too busy to hire more help, too busy to evaluate internal systems, too busy to change a simple process that will pay for itself many times over.If you are part of the “too busy” crowd, it’s time to stop and take a breath. Spend some time looking around the company, listen to feedback from the folks who are actually doing the work, then take some sort of positive step forward to implement bits of efficiency, no matter how small.
SEMA News—July 2015

SEMA DATA CO-OP

Can Social Media Really Affect My Brand?

Think about it. More than 80% of adults use the Internet or e-mail at least occasionally. According to the latest Pew research, 71% of Internet users are on Facebook, and 70% of those engage with the site daily. Any way you slice it, that’s a whole lotta communication going on! Add to that the massive growth that sites such as Instagram (now bigger than Twitter), Snapchat and others continue to show, and it’s a safe bet that they will continue to be favorite ways for users to stay in touch with their ever-growing world.So what does this have to do with your brand? While a bit dated (2012), the latest stat we could find on the subject says that 71% of social-media users said they are more likely to make a purchase based on...
SEMA News—June 2015

By Jon Wyly

Auto 3.0: Fast, Cool, Smart and Connected

SEMA’s Vice President of Vehicle Technology on the State of Advanced Vehicle Technology Today’s cars, trucks and the auto industry and performance aftermarket as a whole are being reinvented, restructured and re-envisioned. Cars are quickly moving from standalone mechanical products to smart electronic products and connected smart products in what might be called Auto 3.0, the Third Automotive Revolution. Not since the beginning of the industry have we seen such disruption in how cars are designed, developed, customized, sold, serviced and owned. Vehicles drive themselves, avoid accidents and connect to their owners’ digital lifestyles. They produce lower emissions, go faster and are safer, smarter and cooler than ever.