YEN Reception

The Young Executives Network (YEN) is hosting its annual reception at the 2017 SEMA Show. This dynamic event is a great networking opportunity and is highly anticipated amongst the industry’s young professionals. Come out for an evening of food, drinks, and connecting with leading young professionals in the industry.

YEN Select Committee members will be on hand to discuss opportunities to get more involved in the Network’s initiatives and the event will honor top young professionals for their outstanding accomplishments within the industry. The network names one leading professional as “Young Executive of the Year” and celebrates an individual who actively supports young people in the industry by presenting them the “YEN Vanguard” award.

The event will take place Tuesday, October 31 in the Westgate Paradise Center 5:00pm- 7:30pm.

Steven Rossi, YEN Member Insights, August 2016

Steven Rossi, YEN Member Insights, August 2016

Tell us about yourself.

First, the love of cars and trucks has always defined me as a person. The lifestyle, culture, and utility of a pickup truck is a love I share with 50 million other truck owners in the USA. My uncle gave me my first pickup truck at the age of seven, where I began to learn about trucks and making forts! Also where I made my first custom tonneau cover, with my father.  At the age of 17 I started my first business while working towards college degree in biology.  I quickly fell in love with “being my own boss” and building a business from the ground up.  With no more than $500 in my pocket, my first business grew and eventually sold when I was decided to invest my time and entrepreneurial knowledge in crafting tonneau covers. That is when I started TruXmart Tonneau Covers, in May, 2011.

Who/what are your major influencers?

My influence are my superheroes; my father and my COO, Steve Raivio. These two great people guided and supported me in growing as a businessman. My father taught me to never give up and to face each obstacle as something that will make me stronger, smarter, and better. Steve Raivio taught me everything about ethical growth, customer service, and to always learn something new, each week, month, and year. I wouldn’t be where I am, today, if not for them.


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