Neil Tjin is the president of Tjin Edition and the automotive marketing director at Vortech Engineering in Channel Islands, California.
How did you get into the industry? I started tinkering with cars in 1996. It started out as a hobby and I was able to turn it into a profession in the early 2000's. I started out as the marketing director at Toucan Industries, and then I became the executive editor at Hot Compact and Imports magazine and B/Scene Magazine in 2003. In 2010, I became the automotive marketing director at Vortech Engineering. And, we started the Tjin Edition Road Show in 2004.
When did you start Tjin Edition and what is it all about? Tjin Edition started out as a car club/business in 2003, when we did our first OEM build for Scion. In 2004, we expanded the Tjin Edition brand into the Tjin Edition Road Show, and this is year will be our 11th year on the road.
The Young Executives Network (YEN) held its first live chat with Formula Drift founder and CEO Jim Liaw. The live chat was held on October 24, 2014, via the YEN Facebook page and was a huge success. Questions came from YEN members far and wide and featured many topics, and they brought insights into the growth and continued success of aftermarket companies. Much of the focus was on how to get the most out of a company’s SEMA Show investment.
The SEMA Action Network (SAN) announced July 10, 2015 as “Collector Car Appreciation Day.” The date marks the sixth commemoration in what has become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society. The SAN is again working to secure a congressional resolution to recognize the day’s significance.
Join SEMA’s Young Executive Network (YEN) on January 16, 2015 at 3:00 p.m. EST (12:00 p.m. PST) for a Live Chat with Advanced Clutch Technology (ACT) VP of Sales & Marketing and the 2014 SEMA Person of the Year, Rich Barsamian.
Join SEMA’s Young Executive Network (YEN) on January 16, 2015 at 3:00 p.m.
The Young Executives Network (YEN) hosted a joint networking reception with the Emerging Trends & Technology Network (ETTN) on Tuesday, November 4, at the SEMA Show in Las Vegas. The event featured casino tables, specific areas showcasing emerging technologies, an awards ceremony and refreshments. Two of YEN’s annual awards were also presented at the event.
The Young Executives Network (YEN) will maintain a strong presence at the SEMA Show in 2014, but some of the events that have become staples for members will have a new look. Each of the main initiatives geared toward young professionals will include a networking component, so members are encouraged to make plans early to join the festivities and meet with peers.
At the 2012 SEMA Show Awards Banquet, Michael Chapin and Eric Coomer sat down for dinner at the YEN member table. Focused on their respective ventures, the two like-minded gasoline junkies stayed in contact for another year and found several more overlapping likes and interests. Fast forward to 2014, when an opportunity arose to collaborate in a new business launch—RxSpeed.com—a search engine for aftermarket parts.
What kind of SEMA resources have you found to be valuable?
Chapin: Besides the obvious fact that we met while networking with YEN, Eric and I use SEMA’s market reports and resources to convey to the outside world the scale and dynamic of this marketplace. For most non-car people, it’s an industry that hides in plain sight. Few expect to hear that 24 million Americans spend $33 billion annually. The market segmentation reports draw clear lines in the sand to help people understand who buys parts for necessity and who buys them for fun.
Coomer: The background and education SEMA provides on the industry’s data revolution, and more specifically the SEMA Data Co-op, have by far been the most helpful in educating myself and others about the need for standardized product data. It wasn’t very long ago that every small business was told they needed a website in order to survive, and now in 2014, getting your products seen and sold online carries that same message. Clear business communication doesn’t end with conversation, but continues with every file and piece of data you exchange.