Industry veteran Ira Gabriel has joined the SEMA executive team as VP of Marketing. The former publisher of Hot Rod Magazine will work from SEMA's headquarters in Diamond Bar, CA, where he will oversee strategic marketing initiatives for programs such as the SEMA Garage, SEMA Data Co-op, and the world-famous SEMA Show.
The SEMA Town Hall Meeting and Reception Tour is coming to Kansas City, Missouri. Join us for an opportunity to network with the Board of Directors, local industry leaders, members and SEMA Staff. This is your chance to share the challenges and opportunities that your business is facing with your peers.
The SEMA Town Hall Meeting in Kansas City, Missouri was a huge success with 115 members and non-members in attendance. Members had the opportunity to discuss hot topics with our panel while networking with industry leaders. Main topics covered during the panel discussion:
Confused about how to get started managing your product data? Even businesses that have no prior experience with product data can be up and running quickly with the SEMA Data Co-op's (SDC) powerful online tools and live Help Desk support. Businesses can learn how to get started and see a live demonstration of the SDC system from Director of Membership Jim Graven by attending the SEMA webinar taking place April 3, 2014. The session will explain how businesses like yours can benefit from the SDC, which is already helping more than 600 suppliers and re-sellers manage their parts data, improve efficiencies and increase sales.
A new report focused on the accessorization of utility task vehicles (UTVs, also known as side-by-sides) reveals that approximately 670,000 UTV models were sold in the United States in 2010-2012. Released by the Specialty Equipment Market Association (SEMA), the 62-page report provides auto accessory businesses with an understanding of the needs and purchase habits of UTV owners and aids in their marketing, sales and product development efforts.