YEN Reception

The Young Executives Network is hosting a reception at the 2016 SEMA Show. This dynamic event is a great networking opportunity and is highly anticipated amongst the industries young professionals. Come out for an evening of food, drinks and connecting with other young professionals in the industry. YEN Select Committee members will be on hand to discuss opportunities to get more involved in the Network’s initiatives. The event will also honor top young professionals for their outstanding accomplishments within the industry.

The reception is taking place on Tuesday, November 1, from 5:00-7:30pm, in the Westgate Paradise Center.

Pre-register now to skip the line.

SEMA Launch Pad

The fourth annual SEMA Launch Pad Presented by YEN is a young entrepreneur competition with industry executives pitching their new products and budding businesses to panel of automotive industry icons acting as the judges at the 2016 SEMA Show. The competition started with nearly 80 applicants to which the top 10 finalists were selected by Facebook voting process as they prepare to pitch their business at this live event. Watch and learn how these young entrepreneurs started their company and launch their product in the marketplace as they compete for the chance to win the grand prize! 

The live event will take place on Wednesday, November 2, from 11:00am-12:30pm, in LVCC room N258.

Steven Rossi, YEN Member Insights, August 2016

Steven Rossi, YEN Member Insights, August 2016

Tell us about yourself.

First, the love of cars and trucks has always defined me as a person. The lifestyle, culture, and utility of a pickup truck is a love I share with 50 million other truck owners in the USA. My uncle gave me my first pickup truck at the age of seven, where I began to learn about trucks and making forts! Also where I made my first custom tonneau cover, with my father.  At the age of 17 I started my first business while working towards college degree in biology.  I quickly fell in love with “being my own boss” and building a business from the ground up.  With no more than $500 in my pocket, my first business grew and eventually sold when I was decided to invest my time and entrepreneurial knowledge in crafting tonneau covers. That is when I started TruXmart Tonneau Covers, in May, 2011.

Who/what are your major influencers?

My influence are my superheroes; my father and my COO, Steve Raivio. These two great people guided and supported me in growing as a businessman. My father taught me to never give up and to face each obstacle as something that will make me stronger, smarter, and better. Steve Raivio taught me everything about ethical growth, customer service, and to always learn something new, each week, month, and year. I wouldn’t be where I am, today, if not for them.


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