The SEMA Garage is an invaluable product-development tool for manufacturers, especially those serving the truck, SUV and off-road markets.
Being part of SEMA is truly amazing because the organization provides its members with a number of opportunities to network. This comes in the form of traditional networking mixers, the SEMA Show itself and many of the membership programs aimed to connect us all together. I highly recommend that everyone put themselves out there and meet their fellow SEMA members because it will truly help them engage within the community.
With all of the opportunity to connect, I have seen one common mistake repeatedly made by those new to networking. It probably will surprise you—you may even disagree with me—but from my experience, I can tell you that if you can accept this one philosophy, your ability to network will grow exponentially.
Networking is not about what people can do for you.
Let’s think about this for a moment and really try to gain a deeper understanding, as I am sure the basic motivation for many people in networking is to meet others who can help them with their business.
SEMA’s Young Executives Network (YEN) kicked off the month of June with the Hot Rod Power Tour, where eight YEN members reached out to young professionals regarding the variety of career paths and opportunities available to them in the industry.
Being part of SEMA is truly amazing because the organization provides its members with a number of opportunities to network.
Now in its third year, the Launch Pad program offers innovators under the age of 40 an industry platform to showcase their businesses and win a significant package to help them market a new automotive product or service. Earlier this year, members of the Young Executives Network (YEN) were invited to prepare three-minute videos pitching their companies’ most exciting products and services. A YEN task force made up of network leaders looked at all of the videos and whittled the competition down to the 10 best.
Submissions for the 2015 Launch Pad competition—where young entrepreneurs present their business plans to some of the industry’s biggest influencers—are due by July 3.
Understanding the dealer’s point of view is key for installers and restylers to build trust, gain respect and, ultimately, make more sales.
More than 80 products were displayed in the 2015 ARMO Hot Product Showcase, which can now be viewed online.
Manufacturers’ reps have a new opportunity to partner with the SEMA Data Co-op (SDC) for a special incentive.
Shawn Chartier of Custom Offsets attributes the recent growth and credibility that his company has experienced to his participation in the 2014 SEMA Launch Pad Competition.