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Steven Rossi, YEN Member Insights, August 2016

Steven Rossi, YEN Member Insights, August 2016

Tell us about yourself.

First, the love of cars and trucks has always defined me as a person. The lifestyle, culture, and utility of a pickup truck is a love I share with 50 million other truck owners in the USA. My uncle gave me my first pickup truck at the age of seven, where I began to learn about trucks and making forts! Also where I made my first custom tonneau cover, with my father.  At the age of 17 I started my first business while working towards college degree in biology.  I quickly fell in love with “being my own boss” and building a business from the ground up.  With no more than $500 in my pocket, my first business grew and eventually sold when I was decided to invest my time and entrepreneurial knowledge in crafting tonneau covers. That is when I started TruXmart Tonneau Covers, in May, 2011.

Who/what are your major influencers?

My influence are my superheroes; my father and my COO, Steve Raivio. These two great people guided and supported me in growing as a businessman. My father taught me to never give up and to face each obstacle as something that will make me stronger, smarter, and better. Steve Raivio taught me everything about ethical growth, customer service, and to always learn something new, each week, month, and year. I wouldn’t be where I am, today, if not for them.

YEN General Membership Call

Join us on August 24 for our Young Executives Network (YEN) General Membership Call. This call is the perfect opportunity to learn about getting involved with all of the SEMA Show programs that YEN has to offer and to get involved with YEN’s day to day operations as a volunteer.  If you want to be on the forefront of advancing the aftermarket, THIS is your chance.

Jayke Milton, YEN Member Insights, June 2016

 

Jayke Milton, YEN Member Insights, June 2016fuelculture Media, what is it? How does it work?
The fuelculture Media Agency was born of an intuitive and organic inclination towards both modern media and automotive passion. We, in practice, are a full service media agency dedicated to the automotive aftermarket and specializing in creating and distributing content for mass public consumption. Our progression through the industry has led us to creating and executing many entities and fuelculture serves somewhat, as the zip tie that binds it all together. Wrecked Magazine, Sponsor Spotter, Slide America, The Street Driven Tour and more have all been created to serve both our industry and our clients.

What's the best part about developing this type of business?
The freedom to create. We are free to keep our fingers to the pulse of the consumer which has allowed us to consistently produce creative marketing initiatives for our clients that truly integrate their brands into the communities they want to sell in to. We get to play the bridge of two worlds and for us, it is a rewarding challenge.

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