The latest news and updates from SEMA's councils and committees.
About this product:
The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.
About this product:
Value. Every jobber/retailer recognizes that value attracts customers. Consumers will pay a premium price if they believe that they’re receiving a premium product, and they will rush to a sale if they recognize they’re receiving more than they’re paying for. Value is also the goal of the SEMA Show — value for exhibitors and value for the jobber/retailers who expect to find truly innovative new products, outstanding educational opportunities and services that help their stores thrive and grow. Value is what the SEMA Show delivers—especially in this uncertain business climate.
New European regulations make it easier to sell specialty-equipment products in multiple countries on the continent, regardless of whether the products conform to local laws.
The SEMA Consumer Demand Index has risen for the third consecutive month and is at its
highest point since early 2008, signaling great news for the
Exhibiting at the 2009 SEMA Show and want to bring more than one feature car? Now there's no limit to how many feature vehicles you can display.
One of the most popular elements of any SEMA Show is the celebrity
sightings and signings, from icons like Carroll Shelby and Mario
Andretti, to Hulk Hogan and Snoop Dogg.
Customer loyalty is fundamental to the success of your company.
Without it, expenses can go up, profits go down, morale suffers and
your company is at risk.
Want to meet who you'll be doing more business with in the future? Check out the first-time exhibitors setting up shop at the 2009 SEMA Show.
SEMA and AAPEX have introduced a new online matching system for AAIW that pairs buyers with suppliers most relevant to their buying interests.