Mainstream consumers are discovering the benefits of vehicle customization through an industry-wide consumer awareness program.
Take one hour on Thursday, September 17, to participate in the SEMA
webinar, “Major Determinants of U.S. Automotive Demand: Factors Driving
the U.S. Automotive Market.” This is your chance to learn more about
the major economic drivers of the U.S. automotive market and their
potential impact on the specialty-equipment industry.
More than 1,500 exhibitors have already secured booth space for the 2009 SEMA Show, but it's not too late to reserve your real estate.
The 2009–2010 SEMA Board of Directors is an esteemed group of industry
professionals, including four newly elect members: Joel Ayres of Truck
Accessories Group, Jeff Bates of Bob Cook Sales, Laurel Dasher of
Superchips Inc. and Zan Martin of Martin & Co. Advertising. To read more about the Board, open the latest copy of SEMA News.
How many years have you been with your current company?
I have been with my company my entire life, but I began working full-time in 2004 after graduating from college.
Years spent working in the automotive aftermarket?
Technically, a little over 5 years.
How did you first begin to work in the automotive aftermarket?
I always went to races and events when I was younger and decided at a very young age that I would work in this field.
Did you have a mentor in the industry?
What do Bob Hope, Jerry Seinfeld and Ellen DeGeneres have in common? All three comedians have performed at the SEMA Industry Awards banquet! List the various comedians who have performed at the Banquet and win a trip backstage to visit this year's entertainer Bill Engvall.
For the sixth consecutive year, Meguiar's president Barry Meguiar
will interview the biggest names in the automotive industry during the 2009 SEMA Show.
SEMA News offers five guidelines for helping companies gauge the
usefulness of their current product information practices. Addressing
these steps won't necessarily mean standards compliance, but will help
you get headed in the right direction.
What if your company had access to some of the brightest minds in
the field, students at a major university who were
allowed to focus on the creation and development of a product to which
your company might eventually have marketing rights? Read what Texas A&M university is doing to bridge the academic-to-marketplace gap.