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From Campus to Marketplace: Texas A&M Students Create Real Products and Revenue

What if your company had access to some of the brightest minds in
the field, students at a major university who were
allowed to focus on the creation and development of a product to which
your company might eventually have marketing rights? Read what Texas A&M university is doing to bridge the academic-to-marketplace gap. 

SEMA Education Institute

About this product:

The customer has always been the mainstay of a successful retail business, yet many companies fail to impart good customer service training to their sales staff. The “Focus on the Customer: Introduction to Selling” course is the first of the In-Gear Sales and Marketing Series developed by the SEMA Education Institute (SEI) to ensure that both new and veteran retailers know how to attract potential customers and turn them into repeat business.

SEMA Members may get this content for free!

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