Five Simple Steps to Better Sales

The customer has always been the mainstay of a successful retail
business, yet many companies fail to impart good customer service
training to their sales staff. The “Focus on the Customer: Introduction
to Selling” course is the first of the In-Gear Sales and Marketing
Series developed by the SEMA Education Institute (SEI) to ensure that
both new and veteran retailers know how to attract potential customers
and turn them into repeat business.


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