Famous Rhodes on…Bringing the Aftermarket Online
Famous Rhodes, 35 Years old
Director, eBay Motors; YEN Member
At 35, Famous Rhodes has built his career on bringing the Internet to the automotive market, having held executive roles at two automotive lead-generation companies prior to joining eBay Motors.
How has the Internet changed the way the aftermarket does business?
The Internet is providing information and transparency to the aftermarket industry. This story has played out in the automotive vehicles business seven years ago as content, pricing and comparison data surfaced on the Internet. More than 85% of all consumers now start their vehicle purchase online leveraging the wealth of content available to inform their decision. The Internet is already playing an influential role in the aftermarket industry as more content and pricing information is beginning to populate the Internet. We’re seeing tremendous growth in the aftermarket, as it is poised to double online sales in the next four years. Not only that, the Internet will influence more than 80% of all transactions offline and online as it will be the starting point for consumers.