Execution Is the Chariot of Genius

William Blake is quoted as saying, “Execution is the chariot of genius.” Today we often quote Nike’s slogan: “Just Do It.” One of my favorite quotes goes like this, “When all was said and done, more was said than done.” These three quotes/slogans share a common thread—the idea that thoughts should lead to actions. Of course, activity is often confused with productivity.

Productivity is measured; it’s usually planned in advance with intervals that measure progress. Because my primary business is marketing and my primary involvement with SEMA is the Wheel & Tire Council (WTC), this article will discuss a few simple techniques about marketing wheels and performance tires. I’ve recently witnessed two retailers re-focus and re-target their businesses. One is a significant countrywide retailer whose primary business focus is performance tires and wheels; the other is a tire retailer that rarely sells wheels. Here’s what they did.

SEMA Again Secures U.S. Senate Resolution Designating July 12th As “Collector Car Appreciation Day”

The U.S. Senate passed Senate Resolution 176 (S. Res. 176) designating July 12, 2013 as "Collector Car Appreciation Day." The Resolution was requested by the Specialty Equipment Market Association (SEMA) and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) Councils. The date marks the fourth commemoration in what has become an annual event to celebrate and raise awareness of the vital role automotive restoration and collection plays in American society.

Historic Vehicles Drive Anti-Ethanol Message to Congress

Joined by Congressional leaders and industry experts, members of the SEMA Action Network (SAN) participated in the “Fuel for Thought” Rally on Capitol Hill. The event raised awareness of the corrosive effects of ethanol-blended gasoline on automobile engines and the dangers of consumer misfueling. Hosted by the American Motorcyclist Association (AMA) in partnership with the SAN, the event drew car enthusiasts and motorcycle riders from across the nation.

WTC Reception

Mix, mingle, eat and drink with your colleagues from the wheel and tire industry, and recognize the achievements of one very special professional who will be receiving the WTC Hall of Fame award that night.


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