Industry veteran Ira Gabriel has joined the SEMA executive team as VP of Marketing. The former publisher of Hot Rod Magazine will work from SEMA's headquarters in Diamond Bar, CA, where he will oversee strategic marketing initiatives for programs such as the SEMA Garage, SEMA Data Co-op, and the world-famous SEMA Show.
The SEMA Town Hall Meeting and Reception Tour is coming to Kansas City, Missouri. Join us for an opportunity to network with the Board of Directors, local industry leaders, members and SEMA Staff. This is your chance to share the challenges and opportunities that your business is facing with your peers.
Confused about how to get started managing your product data? Even businesses that have no prior experience with product data can be up and running quickly with the SEMA Data Co-op's (SDC) powerful online tools and live Help Desk support. Businesses can learn how to get started and see a live demonstration of the SDC system from Director of Membership Jim Graven by attending the SEMA webinar taking place April 3, 2014. The session will explain how businesses like yours can benefit from the SDC, which is already helping more than 600 suppliers and re-sellers manage their parts data, improve efficiencies and increase sales.
The following slate of candidates are vying for a seat on the SEMA Board of Directors.
A new report focused on the accessorization of utility task vehicles (UTVs, also known as side-by-sides) reveals that approximately 670,000 UTV models were sold in the United States in 2010-2012. Released by the Specialty Equipment Market Association (SEMA), the 62-page report provides auto accessory businesses with an understanding of the needs and purchase habits of UTV owners and aids in their marketing, sales and product development efforts.
The SEMA Data Co-op is now helping more than 600 automotive specialty equipment Suppliers and re-sellers around the world standardize and manage their parts data to improve efficiency and increase sales, a 300 percent increase from August last year. The Specialty Equipment Manufacturers Association (SEMA) is the trade organization representing the $31 billion automotive aftermarket industry.
Students at Ohio Technical College (OTC) may be able to win a scholarship for a one-year tuition, valued at up to $29,400. The scholarship is part of the Specialty Equipment Market Association (SEMA) Memorial Scholarship Fund (SMSF), which encourages and supports those pursuing careers in the automotive aftermarket.
SEMA will host a webinar detailing the product development process, titled “10 Ways to Better Product Development.” This webinar will share recommendations on improving the product development process from beginning to end.
The term “engaging the customer” has been diluted with attention, but it’s more than a buzzword or concept; it’s the most important activity in a business. The definition of engage is “to bind by a promise.” Real engagement is about commitments and obligations. Interesting that Webster’s Dictionary defines engagement as “an arrangement to go somewhere”—to go somewhere like a business, a service outlet or a place to buy products.
As a SEMA member, you have the opportunity to nominate yourself or another individual for a Select Committee seat on one of the Association’s councils or networks.