WTC Member News

Honoring a WTC Pioneer

Fenton Liffick has more than 67 years of experience in manufacturing, engineering, sales and metal and plastic finishing. He’s been involved in the automotive, truck and RV wheel and wheel accessory industries for 61 of those years, both for the auto manufacturers and for aftermarket companies.

Wheel & Tire Council Welcomes New Leadership

Wheel and Tire Council

On July 1, Joe Schaefer’s two-year term as chair of the Wheel & Tire Council (WTC) came to an end and Joe Findeis was initiated into the position. As the founder and president of Wheel Consultants Inc., Findeis handles operations in addition to developing tire and wheel fitment data for the company’s online programs and publication. He is also the creator of “The Ultimate Wheel and Tire Plus Sizing Guide,” the tire and wheel fitment guide known as “The Red Book.”

WTC SEMA Show Happenings and a New Tool for Members

As SEMA Show attendees walk through South Hall during Show week, the creativity of the Wheel & Tire Council’s (WTC) members will be evident. In 2014, WTC will host a few main attractions for members of the segment, including a general membership meeting, a seminar and the industry awards reception. These events will ensure that members stay up to date with important developments in the council and in the industry as a whole.

WTC Benefits Keep Growing

Vehicle Dynamics for the Wheel and Tire Industry

The partnership between SEMA and the Clemson University International Center for Automotive Research (CU-ICAR) is producing a great new resource for the wheel and tire industry. The Wheel & Tire Council (WTC) and CU-ICAR have been collaborating since 2013 on a vehicle dynamics research project studying the effects of plus-sized wheels and tires on the ’13 Ford F-150. Using advanced simulation models, researchers have been able to quantify the effects of various wheel/tire combinations on key areas of consumer priorities: routine and emergency handling, steering feel, ride comfort and various subsets of those categories.

Engaging the Customer in a Media-Saturated World

The term “engaging the customer” has been diluted with attention, but it’s more than a buzzword or concept; it’s the most important activity in a business. The definition of engage is “to bind by a promise.” Real engagement is about commitments and obligations. Interesting that Webster’s Dictionary defines engagement as “an arrangement to go somewhere”—to go somewhere like a business, a service outlet or a place to buy products.

Pages

Subscribe to WTC Member News