Webinars

Webinar: Google Series: Understanding Your Customers

Gone are the days of developing a marketing message and hoping it will engage your customers. In this digital age, you can measure interest and fine tune your strategy quickly to make sure you are hitting your target. Join the SEMA Education Institute (SEI) and Google staffer Linda Boudiab, on Thursday, September 1, at 10:00 a.m. (Pacific), as we learn about Google Insights for Search and Global Market Finder. 

New Product Innovation: Using 3D CAD Software for Efficient R&D

About this product:

Thursday, June 23, 2011; Presented by: Mark Scheetz, GoEngineer

New product innovation is essential to the survival and competitiveness of your company. In a rapidly changing marketplace, getting new products to market quickly is crucial. Is your company using the latest tools and technology to keep R&D efficient and cost-effective? Join Mark Scheetz, GoEngineer, on Thursday, June 23, at 11:00 a.m Pacific, for a new SEMA Education Institute (SEI) webinar as he discusses 3D CAD software applications for the automotive aftermarket. With more than 25 years experience in all phases of design, development and implementation of computer applications, Mark will bring a wealth of knowledge to share with attendees.

He will cover:

  • Introduction and overview of CAD software and features
  • Demonstration of the various design components of Solidworks that make product design easier
  • Using OEM provided CAD files for efficiency and accuracy
Don’t miss this opportunity to learn how a design concept can go from sketch to production using the latest in 3D CAD software.

Download formats in this product: Windows Media Video (WMV), MPEG-2 Audio Layer III (MP3), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

Email Marketing 101

About this product:

Thursday, June 9, 2011; Presented by: Michael Kelly, ClickMail Marketing

Email gives you the opportunity to reach a large, targeted group of customers and prospects at a relatively low cost. It delivers the highest ROI of all direct marketing channels. When done right, email can be an extremely effective marketing tool. When done wrong, it can be detrimental to your company and brand.

Join Michael Kellly as he discusses email best practices. Michael brings more than 20 years experience in the telecommunications and messaging industries and is one of the founders of ClickMail.

During this session Michael will discuss:

  • Developing your email goals and strategy
  • Tips on how to increase response rates and click-through-rates
  • Email design and functionality
  • How to reduce unsubscribe requests
  • Measuring email campaign performance

Attendees will also receive a complimentary copy of "The Email Marketing Cheat Sheet," a useful reference guide for future campaigns.

Download formats in this product: Windows Media Video (WMV), MPEG-2 Audio Layer III (MP3), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Email Marketing 101

Email gives you the opportunity to reach a large, targeted group of customers and prospects at a relatively low cost. It delivers the highest ROI of all direct marketing channels. When done right, email can be an extremely effective marketing tool. When done wrong, it can be detrimental to your company and brand.

Industry Trends: Light Truck Research Overview

About this product:

Thursday, May 26, 2011; Presented by: Gavin Knapp, SEMA,

Powered by LTAASEMA is about to unveil a new research study that provides an updated look at the market for pickup trucks and accessories. If you manufacture, distribute, sell and/or install products for the light truck segment, you don’t want to miss this opportunity to learn more about current and upcoming truck trends.

This study provides insight into how full-size and mid-size pickup owners accessorize their trucks. Join Gavin Knapp, Senior Manger of SEMA’s Market Research Department, on as he highlights results from this recent study.

Learn:

  • The top pickup truck accessories
  • How pickup owners shop for accessories
  • Accessories wanted on their next truck
  • Pickup truck sales trends

Download formats in this product: Windows Media Video (WMV), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

Online Video Production - Preparing to Shoot

About this product:

Thursday, May 12, 2011; Presented by: DC Chavez, Matt Martelli (Mad Media), Josh Martelli (Mad Media) and Eric Schumacher (powerTV Media)

POWERED BY THE SEMA BUSINESSWOMEN'S NETWORK (SBN)

Now more than ever online video content is becoming a key element to every company’s marketing and communications strategy. YouTube alone gets more than 2 billion views a day. Whether your goal is to educate, entertain or market, video has growing implications for every company. But are you prepared to produce good quality video content that is representative of your company and your brand? Where do you start? What equipment is essential?

The SEMA Education Institute (SEI) has assembled a panel of video production experts who will share their insight in this webinar as they discuss:

  • The growing importance of video
  • In-house production vs. 3rd party vendors
  • Equipment essentials
  • Video production software and platforms
  • Key resources and more!

With years of automotive video experience, this panel will provide an incredible learning opportunity.

Download formats in this product: Windows Media Video (WMV), MP3, Microsoft Powerpoint Presentation on Adobe Acrobat (PDF).

SEMA Members may get this content for free!

Regular Price:

$19.99

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