The holidays are an important selling opportunity. Are you fully leveraging this crucial sales season?
The week after the SEMA Show is a prime opportunity to generate results from your marketing and sales efforts.
Preparing for the SEMA Show is a tremendous task with many details and deadlines.
Exhibiting at the SEMA Show is an important investment. Is your company prepared for the show?
Do you try to motivate everyone on your sales team using exactly the same techniques? This "one-size-fits-all" approach can produce mediocre results.
By 2014, the mobile Internet is predicted to take over desktop Internet usage. Is your company prepared for the Internet Revolution?
Think you don’t have time for Pinterest? Think again...
About this product:
Thursday, May 24, 2012; Presented by: Dan Kahn, Kahn Media
Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity? Join the SEMA Education Institute (SEI) and presenter Dan Kahn, Kahn Media, as they discuss what PR looks like in the digital age. This session will cover:
- Current PR trends
- What a modern new product release looks like
- Tactics to maximize media and consumer buzz
- Potential outlets
Dan Kahn has been entrenched in the auto aftermarket for nearly 15 years, working on both sides of the table in PR, Marketing, as an editor and at WDs and manufacturers. With a deep understanding of the media industry and the social media landscape, Kahn knows what it takes to design cutting-edge marketing campaigns that support sales teams and drive new business. Don't miss this chance to brush up on PR best practices and learn how these translate into the digital age.
Downloads in this product: PDF, WMV
About this product:
Thursday, May 10, 2012; Presented by: Leisa Hall, Anvil Media Inc.
When potential customers search online for parts and accessories, are they finding your company? Have you fully optimized your website? The world of online search is constantly changing. It's critical that you are up-to-speed on the latest techniques to insure that your company ranks as a top search result. Join us, along with presenter Leisa Hall, Anvil Media Inc, as we dive into the topic of SEO. During this session we will cover:
- The importance of content
- Keywords and on-site placement
- How links effect optimization
- Social influence
- What NOT to do
- Tracking your SEO
Hall has been developing strategy for search engine marketing campaigns at Anvil since 2004. Seasoned in organic search engine optimization, social media strategies, and paid search, her expertise is in driving online paid media strategy for ecommerce for businesses of all sizes. Learn how to stand out from the online crowd.
Downloads in this product: PDF, WMV, MP3
Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity?