Leading automakers and suppliers use simulations to accelerate the
new-product development process—and so can your company! Learn how
through a new SEMA webinar set for Thursday, March 25, at 10:00 a.m.
(PDT).
Truck and SUV enthusiasts remain unfazed by gas prices, according to a
survey of truck, off-road and SUV enthusiasts at the 2009 SEMA Show.
Most surveyed said they were "not at all likely" to get rid of their
big vehicle even if gas prices rise.
Join noted economic expert Dr. Timothy Nash of Northwood University for
a revealing look at the root causes of the financial crisis and a
comprehensive overview of current conditions.
As reported in the last issue of SEMA Member News, the Motorsports Parts Manufacturers Council (MPMC) hosted a panel discussion/seminar titled “Motorsports Marketing: How to Measure Your Return” as part of SEMA Education Days at the SEMA Show.
Kevin Rohlwing, senior vice
president of training for TIA, will present a SEMA webinar summarizing TPMS technology currently used on foreign and domestic vehicles and the latest relearn principles.
Tools for Internet marketing are indispensible in today’s
electronically connected world, and Google AdWords are near the top of
the list for driving traffic to websites.
Any good idea or product is worth protecting—especially if it’s the
mainstay of your business’ success. However the process of protecting
your intellectual property )IP_ may seem daunting. To help explain the
procedures and ease the complexity for SEMA-member companies, the
association recently hosted a webinar entitled “Patents, Trademarks and
Copyrights: Ask the Experts.” It was presented by Steve Lustig of
Dickinson Wright PLLC; Robb Roby Knobbe, Martens Olson & Bear LLP;
and Merritt Blakeslee of the Blakeslee Law Firm.
Business publications reported in the past few days that online
shopping grew as much as 5% from 2008 to $27.1 billion in revenue
during this holiday season. Love it or hate it, the Internet has become
a prolific sales stream, and every forward-looking company must address
online sales as part of its marketing strategy. An exclusive new SEMA
webinar—"The Essentials of Online Marketing"—provides participants with
must-know information about how to capture market share and increase
sales.
What do West Point cadets, General George Patton and your business have in common? If you said the book On War,
you likely attended Tom Shay’s three-part workshop at the 2009 SEMA
Show. Shay, of Profits+Plus, helped participants determine strategies
and tactics they can use to make 2010 a winning year, largely based on
principles in the influential text cited by both Patton and still
taught by West Point instructors.
Learn
about developing and protecting your intellectual property (IP) rights for your products and business without the strain of legal jargon.
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