Vehicle Technology

Advanced Vehicle Technology

About this product:

As part of our annual look at where automotive technology stands, we recently engaged in a wide-ranging conversation with John Waraniak, SEMA vice president of vehicle technology, delving further into the four advanced vehicle technology megatrends: driving green, driving connected, driving safe and driving cool.

SEMA News: What are the latest advances in electronics, including entertainment, navigation and interactive car-to-car and car-to-infrastructure systems?

John Waraniak: Vehicle electrification, electronics integration and connected-vehicle technologies are leading the way toward the development of cars that don’t crash, devices that don’t distract and powertrains that don’t pollute. Automotive technology has extended far beyond the vehicle itself. Onboard vehicle technologies combined with vehicle-to-vehicle and vehicle-to-roadside technologies are creating many new and exciting product and service opportunities for specialty-equipment and performance aftermarket manufacturers, installers, retailers and distributors.

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Vehicle Connectivity

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Every modern vehicle is dependent upon electronics. From the engine’s ignition to sound systems, from safety sensors to climate controls, electronics have become integral to how vehicles operate and how their drivers perceive the on-road experience. And now electronics from outside the vehicle are resulting in a whole new wave of connectivity.

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Advanced Vehicle Technology

About this product:

Vehicle technologies are accelerating as rapidly as an American Le Mans Series racer exiting a hairpin onto a straightaway. The new watchwords for automotive development include vehicle electrification, hybrids, gas direct injection (GDI), clean diesels and next-generation green performance. For SEMA-member companies, the landscape is erupting with innovation and opportunity. But where is it all going? Where are we now, and where are we headed? We asked those questions and many more when we sat down recently with SEMA Vice President of Vehicle Technology John Waraniak.

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Green Racing: Why Should You Care?

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Automakers spent a good deal of effort at this year’s auto shows focusing on electrics, plug-in hybrids and a range of alt-technology hopefuls. Interesting future-view sort of stuff. Here in the present tense, there is a quiet reality that warrants the focus of the performance aftermarket: the great majority of vehicles that are on the road today, and those we will be buying in the coming 5, 10 or even 15 years, will involve an internal combustion engine and a consumer looking for efficiency without sacrificing performance. And that means some solid opportunities for our industry. Not surprisingly, “green performance” technologies are advancing full-throttle in the world’s racing garages.

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SEMA Measuring Sessions and Technology Transfer

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Designing new specialty-equipment products is a laborious, time-consuming procedure, and time is not a friend, as manufacturers will attest. With SEMA market research revealing that most consumers purchase specialty-equipment parts within the first three months of buying new cars, manufacturers must often race to place their products on the shelves by the time new vehicles hit the dealerships. SEMA offers two manufacturer-friendly programs—Technology Transfer and Measuring Sessions—that help SEMA-member companies meet that goal.

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Death of the Gasoline Engine? Not Just Yet

About this product:

These are tough times for automotive performance aftermarket companies. The entire paradigm on which many built their existence—the dominance of the internal-combustion engine—appears to be collapsing.

Actually, however, the best of times for some specialty-equipment companies is yet to come. The internal-combustion engine will still be the dominant powertrain technology for quite a while. Aftermarket firms can continue to benefit from demand for products to make the internal-combustion engine increasingly more fuel efficient.

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Regular Price:

$1.99

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