Truck New Products

Truck, SUV & Off-Road Gear

The Trucks, SUVs & Off-Road category continues to build momentum, presenting lucrative opportunities for the automotive aftermarket. At the 2013 SEMA Show, the Ford F-Series was named the Show’s Hottest Truck in the annual SEMA Awards, which honor vehicles most often featured by exhibitors in their booths. Once again, the Jeep Wrangler also reigned supreme as the Show’s Hottest 4x4-SUV.

With items ranging from tonneau covers and bedliners to toolboxes, trailer hitches and suspensions, the market covers a wide variety of products and accessories. The following pages feature new Truck, SUV & Off-Road applications that debuted at the 2013 SEMA Show in Las Vegas. Along with the products, we’ve interviewed several industry executives for their perspectives on current trends, along with advice for selling into the category.

Truck, SUV & Off-Road New Products

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America is reviving its traditional love affair with the light-truck, SUV and off-roading segments. With experts predicting a third consecutive year of rising auto sales in 2012, the light-truck category seems to be leading the way. The Ford F-Series and the Chevrolet Silverado again ranked first and second, respectively, among the top ten vehicles sold last year. Meanwhile, Jeep continued its strong comeback for Chrysler. Many experts credit pent-up consumer demand, while others read from the figures tentative signs of economic recovery. Either way, the growth is welcome.

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