Track: Online Marketing eBay

Conversion Improvement #1: Take Action with Analytics

About this product:

November 2, 2010 – 11:00 a.m. - 12:00 p.m.
Presented by: Matt Bailey, SiteLogic Online Marketing
Track: Online Marketing

Do you wish you knew what was important to track and why? Is analytics a boring, frustrating and confusing experience? Analytics has a bad reputation for being boring, arduous and repetitive work. Real analytics is not any of those things. Liberate your quest for actionable information with this 2-part session that will help you transform your business. Learn the concepts that will enable you to gain actionable information and see exactly "what's going on" within your website and make specific improvements. This session is targeted at marketing managers, IT professionals, small business owners, or anyone that has been tasked with getting actionable information out of their analytics. While Google does provide some helpful information, some people have to learn by seeing and having a helpful hand to get the best out of their website. If your organization needs more out of analytics than "unique visitors" this is the session for you.

Download format in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

Regular Price:

$0.00

Connecting with Your Customers on Blogs & Forums

About this product:

November 4, 2010 – 9:30 a.m. - 10:30 a.m.
Presented by: Tyler Tanaka, PostRelease; Adrian Harris, Internet Brands; Famous Rhodes, eBay Motors; Stewart Lawson, VerticalScope; Mike Martinez, izmocars
Track: Online Marketing

In this Internet age, everyone uses the web to research, select and buy products. Forums and blogs have become sounding boards for consumers around the world, informing peer networks about innovations and markets. Small businesses must take advantage of these resources. Learn how to create, manage and interact on your own forums or blogs to bring maximum impact for your brand.

Download format in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

Regular Price:

$0.00

A View From the Street: Hot Products for 2010

About this product:

November 3, 2009 - 1:00 p.m. - 2:00 p.m.
Presented by:

  • Famous Rhodes, eBay Motors      
  • Bryan Murphy, WHI       
  • David Berg, Activant    
  • Davang Shah, Google     
  • Robert Einaudi, CarDomain       
  • BJ Britwell, Armory Marketing

Track: Online Marketing, Sponsored by eBay

Learn what's selling! Industry experts discuss the top 10 products for 2010. Attendees will be provided with a comprehensive summary on the state of specialty-equipment online buyers and sellers. This seminar offers a clear understanding of the essential products retailers won’t want to start the New Year without. 

Download format in this product: MPEG Layer 3 Audio (MP3), Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

Regular Price:

$9.95

Formula for Email Success: The Essential of Email Marketing

About this product:

November 5, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Michael Kelly, ClickMail Marketing
Track: Online Marketing, Sponsored by eBay

Do you have a 90% or better response rate to your e-mail inquiries? Do you dread cold calls? This program shows how to produce e-mails that get read and get action! The information is relevant for anyone who uses e-mail for business or personal communications. It is particularly effective for people in sales and provides the edge you need to increase sales without picking up the phone to make cold calls.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Social Networking and Viral Marketing – How to Get People to the Party

About this product:

November 4, 2009 – 9:30 a.m. - 10:30 a.m.
Hosted by the SEMA Businesswomen’s Network (SBN)
Panelists include:
• Mike Schwab, NGK Spark Plugs (USA), Inc.
• Mark Sprague, NGK Spark Plugs (USA), Inc.
• Dr. Melissa Read, Engauge
• Natasha Swanson, Monarch Products
Track: Online Marketing, Sponsored by eBay

Is your marketing reaching the Facebook generation? Now that active Facebook membership includes more than 150 million active users and the fastest-growing demographic is those 25 years old and older, you can no longer ignore Facebook or other social networking sites. Learn how to use them to increase sales and profitability.

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Social Networking to Make $$$

About this product:

November 4, 2009 – 3:00 p.m. - 4:00 p.m.
Panel moderated by: Tom Myroniak, SEMA, with panelists:
• Thomas West, Whitney Automotive Group
• Tyler Tanaka, Turbonetics Inc.
• Alex Algard, CarDomain Network
• Che Chou, Turn 10 Studios
Track: Online Marketing, Sponsored by eBay

Struggling to figure out how top companies are increasing sales through social networking? Then you need to participate in this seminar. This session provides social networking business models, case studies of leading specialty-equipment company strategies and how you can take advantage of this growing Internet trend. These online communities represent burgeoning sales opportunities. Learn to use them!

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Profitable Online Selling: An Interactive Discussion with the Expert

About this product:

November 3, 2009 – 9:30 - 10:30 a.m.
Presented by:
• Brian Offenberger, Aftermarketer Club
• Dora Fang, eBay Motors
• Jenni Chang, eBay Motors
Track: Online Marketing, Sponsored by eBay

If you could ask an industry expert specializing in Internet marketing just one question about growing your business online, what would that question be? At this event, Internet marketing pro Brian Offenberger takes your questions and, through his answers, identifies the actions you need to take for better results. The entire 60-minute session consists of audience members receiving solutions to their most pressing Internet marketing problems - answers you need to make money.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Creating Killer Video: Using Video to Communicate with Your Customers

About this product:

November 2, 2009 – 9:30 - 10:30 a.m.
Presented by:
• John Naderi, StreetFire.net, and Famous Rhodes, eBay Motors
• Chris Duke, MOTORZ
• James Lawrence, PowerTV
• Josh Biggers, Stillen
Track: Online Marketing, Sponsored by eBay

Learn to create effective video for distribution via the Internet on social media websites. Topics will include equipment suggestions, content ideas and what to do with the video once it’s produced. This entertaining seminar shares the secrets to videos that have worked well by earning thousands of views on a social media website with little effort and cost.

Download format in this product: MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

The Role of the Internet in Shaping Parts and Accessories Sales in 2009 and Beyond

About this product:

KEYNOTE
November 2, 2009, 8:00 a.m. - 9:00 a.m.
Track: Online Marketing, Sponsored by eBay

Panelists:
• Rob Chesney, Vice President of eBay Motors
• Jad Dunning, CEO of DriverSide
• Michelle Morris, Director of North America Automotive Sales for Google
• Bryan Murphy, CEO of WHI Solutions, Inc.
• Famous Rhodes, Director of Parts and Accessories for eBay Motors
• Glenn Rogers, CEO of CarDomain
• Steve Sigg, eBusiness Manager for ACDelco

The Internet is known for shaping industries by providing transparency in content, inventory and eventually pricing. Several industries have seen this cycle mature over the past 10 years. The new-car industry was the first to see this cycle of transparency play out in its space and emerge with a new set of assets to compete. Travel is another industry that has emerged out of the web with a different model. Rob Chesney, vice president of eBay Motors, leads a panel of industry experts to explore the eventual end state of the industry, as influenced by the Internet.

Sub-topics include:
• The role of content: Product reviews, installation content, diagnosis tools and research for comparison shopping
• Pricing transparency and its role and growing importance
• Video
• Evolution and role of aggregators (Frugal Mechanic and Shopping.com), online marketplaces (eBay, Craigslist and Amazon) and retail sites operated by business owners
• The comingling of services and parts
• The role of catalog provider content and application data
• Shift in search behavior: How consumers begins their search for parts or services

Chesney draws from his personal experience leading the world’s largest automotive site through these decisions at eBay with its vehicles and parts business over the past eight years. The eBay Motors category receives over $12 million unique monthly visitors and represents over $14.2 billion in vehicles, parts and accessories inventory globally as of the second quarter of 2009. Chesney has seen the evolution of the vehicles business as impacted by the current macroeconomic climate, along with the major changes occurring in the automotive industry.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

Regular Price:

$9.95

Pages

Subscribe to Track: Online Marketing eBay