Track: Online Marketing eBay

Social Media Tactics You Can’t Afford to Miss, Powered by the SEMA Businesswomens Network (SBN)

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November 2, 2010 – 9:30 a.m. - 10:30 a.m.
Presented by: Matt Bailey, SiteLogic Online Marketing
Track: Online Marketing

Involvement in social networks is vital to build and protect your brand name. However, finding the time to invest in hundreds of social sites can be a daunting and consuming task. How can a company develop a social network without wasting time? More importantly, how can building a social network impact profits in this global economy? And which social networks are better to build? Matt provides clear instructions by first defining social networks. Then the session will work through the expectations and realities of each type of social media and the projected investment in both time, money and resources. By providing international case studies as examples, attendees will be able to form a strategy that fits their message, resources and expectations.

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6 Secrets to Viral Video Marketing

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November 3, 2010 – 3:00 p.m. - 4:00 p.m.
Presented by: The Martelli Brothers, Josh Martelli & Matt Martelli, Mad Media
Track: Online Marketing

By the year 2012 video marketing share in the US alone is expected to hit the 4 billion dollar mark. YouTube is now one of the largest search engines in the world. Video is a key marketing component for every business. This session will examine case studies of companies who have successfully integrated video into their marketing mix and what critical elements your company must consider when producing, posting and sharing video content.

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Search Engine Optimization (SEO) & Link Building 101

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November 3, 2010 – 1:00 p.m. - 2:00 p.m.
Presented by: Wil Reynolds, SEER Interactive
Track: Online Marketing

Solid link building can literally make or break a site with search engines. It can be the key to higher rankings. Learn the fundamentals of a solid link-building strategy that could help boost your rankings. Learn what strategies can be used to deal with negative information and the best ways to build a positive company image.

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Reputation Management: How to Counter Negative Information

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November 2, 2010 – 3:00 p.m. - 4:00 p.m.
Presented by: Famous Rhodes, eBay Motors; Rainer Leeb, eBay Motors; Scott Wingo, Channel Advisor; Rob Einaudi, Car Domain; Raymond Lyle, Driving Revenue
Track: Online Marketing

Google the name of your company right now. See anything you don't like? With potential customers increasingly heading online to research products and services, bad reviews or complaints that turn up in a search can mean lost business. Learn what strategies can be used to deal with negative information and the best ways to build a positive company image.

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Reaching the Masses: Selling on Online Marketplaces

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November 4, 2010 – 1:00 p.m. - 2:00 p.m.
Presented by: Famous Rhodes, eBay Motors; Rainer Leeb, eBay Motors; Scott Wingo, Channel Advisor; Rob Einaudi, Car Domain; Raymond Lyle, Driving Revenue
Track: Online Marketing

Businesses are looking for new ways to sell more, reduce costs and reach more customers. This team of experts will explore what opportunities exist for the aftermarket using online marketplaces. Whether you're large or small, there is an opportunity for you to increase sales. Learn how you can dramatically reduce your inventory costs and connect with thousands of suppliers and sellers immediately.

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Micro Session - Search Engine Optimization (SEO) & Local Search

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November 3, 2010 – 11:30 a.m. - 11:45 p.m.
Presented by: Wil Reynolds, SEER Interactive
Track: Online Marketing

Many consumers are looking online for local businesses. Are they finding you? Learn how to show up on local searches and become the leader in your area.

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Micro Session - Key Word Search

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November 3, 2010 – 11:45 a.m. - 12:00 p.m.
Presented by: Wil Reynolds, SEER Interactive
Track: Online Marketing

Key word search is the process of finding out the words and phrases that your potential customers use online. This session will discuss the basics of how to research these key words as well as how to choose the right key words for your business.

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Maximize ROI on Your Pay-Per-Click (PPC) Campaigns

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November 4, 2010 – 11:00 a.m. - 12:00 p.m.
Presented by: Sam Malapas, III, Forge Web LLC
Track: Online Marketing

Search engines are the indispensible tool people use to find products in the modern world, and they partner with pay-per-click advertising for the most efficient way to obtain customers. Any business that operates a website to market its products must understand how to use key words and pay per click to attract traffic and maximize sales. Learn the top techniques in this supersession.

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Getting People to Read Your Emails

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November 3, 2010 – 9:30 p.m. - 10:30 p.m.
Presented by: Michael Kelly, ClickMail Marketing
Track: Online Marketing

Write, click and send. Easy, right? But it’s also easy for your recipient to hit delete. Learn how to ensure that your emails are not only opened but compel the recipient to act. This session will explain the optimum techniques for companies, focusing on case studies and best practices, software tools and templates for success.

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Conversion Improvement #2: How to Implement Testing Programs (Test for Success)

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November 2, 2010 – 1:00 p.m. - 2:00 p.m.
Presented by: Matt Bailey, SiteLogic Online Marketing
Track: Online Marketing

The best website is never completed. Part 2 of the Conversion Improvement session will focus on specific measurements, reports and analysis that can be easily uncovered in Google Analytics. In addition to Google Analytics, using Google Website Optimizer will make a dramatic improvement in your website’s ability to sell, gain leads and increase business. Learn how simple changes in calls to action, words, designs and other minor factors can provide major results. See examples of other website tests and how both sales and rankings and more importantly, profits were improved.

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