Track: Business Efficiency 101

Getting Your Data House in Order, Part I: “We Really Want to Sell Your Products but Your Data Won’t Let Us”

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November 2, 2009 – 9:30 a.m. - 10:30 a.m.
Presented by: Bob Moore
Track: Business Efficiency 101

Bob Moore provides a real-life case study (or should we say horror story) on a substantial brick and mortar retail chain, that recently decided to have an online presence. Thirteen months and tens of thousands of dollars later, this website still isn’t operating because the retailer can’t get the data they need from their suppliers. If you are a manufacturer who wants to see your products on more websites or are a retailer considering creating or expanding your website, this case study is a must see.

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