Track: Business Efficiency 101

Digital Assets? I Thought They Were Pictures.” Selling More by Showing More Through Imaging Best Practices

About this product:

November 3, 2010 – 11:00 a.m. - 12:00 p.m.
Presented by: Luanne Brown, eTool Developers LLC; Scott O'Toole, RPM Data Services LLC; Ted Kelley, Activant; Patrick Weilmeier, Visual SKUs
Track: Business Efficiency 101, Sponsored by the SEMA Business Technology Committee (BTC)

Web sellers know a picture in not just worth a thousand words, it means more sales.  This seminar will cover help you understand the value of shared digital assets (images, diagrams, audio/video, schematics, etc) and how they enhance sales. Additionally it will expose you to the industry standards for sharing digital assets and how compliance with them can open doors with chain stores and web sellers.

Download format in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

Regular Price:

$0.00

Getting Your Data House in Order, Part II: Product Attribute Data -The Path to Profits - Data 201

About this product:

November 1, 2010 – 11:00 a.m. - 12:00 p.m.
Presented by: Scott O'Toole, RPM Data Services LLC
Track: Business Efficiency 101, Sponsored by the SEMA Business Technology Committee (BTC)

The industry is using standardized data to increased sales, lower returns and improved product exposure. In this session we’ll focus on how using the standardized product format PIES allows everyone to sell more parts!  We will cover the basics and also more advanced areas of PIES including: The essential pieces of product information required today including Digital Assets; The importance of information quality and accuracy. Real-life examples that show how bad information can cause problems, including legal issues and recent NAFTA changes for 2010: Methods to populate and share data; Why so companies have already adopted data standards—and the benefits they have gained.

In easy to understand language, this presentation will demonstrate how to format and manage product information required by today’s distribution channel.

Download format in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

Regular Price:

$0.00

Grow Your Business with Customer Relationship Management (CRM)

About this product:

November 2, 2010 – 1:00 p.m. - 2:00 p.m.
Presented by: Jeff Scott, C-Level Management
Track: Business Efficiency 101, Sponsored by the SEMA Business Technology Committee (BTC)

You have hundreds of contacts, leads and customers to keep track of, cultivate and maintain. Whether you are large or small, learn what CRM software is available and how it can help your business keep the customers you have and cultivate new ones to drive sales.

Download format in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

Regular Price:

$0.00

Getting Your Data House in Order, Part III: Application Data Standards - “Fit Happens” - Data 301

About this product:

November 1, 2010 – 1:00 p.m. - 2:00 p.m.
Presented by: Gigi Ho, Digital Performance
Track: Business Efficiency 101, Sponsored by the SEMA Business Technology Committee (BTC)

Recent industry studies show that most manufacturers have major “holes” in the application data, meaning that they don’t catalog ever application that their parts fit.  This seminar will help manufacturers understand how to use industry application standards to eliminate holes and provide their customers with more accurate application data.  This seminar helps explain the differences between AAIA Legacy data standards and ACES and how to get the most out of each.  Additionally, the new SEMA BTC ACES flat file will be reviewed.

Download format in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF)

SEMA Members may get this content for free!

Regular Price:

$0.00

Trading Partner Connectivity - E-Hub Solutions

About this product:

November 5, 2009 – 9:30 a.m. - 10:30 a.m.
Presented by: Steve Smith, GCommerce Inc.
Track: Business Efficiency 101

Enabling trading partner connectivity can provide critical business information and operational efficiencies, thereby improving profitability for all. Our presenter will communicate the business value and technology requirements at each level within the supply chain. If you need connectivity solutions to fit your needs, this seminar is not to be missed!

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Offer More Products with Reduced Inventory - Welcome to IPO Technology

About this product:

November 4, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Anne Coffin, Beck/Arnley
Track: Business Efficiency 101

By implementing Internet Parts Ordering (IPO) Technology, a reseller can leverage their suppliers inventories to offer a wider range of products while reducing their inventory. You can confirm product availability and order and calculate special shipping through an electronic process in seconds while your customer is standing at the counter. IPO technology can help provide a commerce solution that any retailer, installer or distributor can use to sell more with less. The seminar will cover both basics and intermediate sections of the IPO standards and process.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Measure the Success of Your Online Efforts with eMetrics

About this product:

November 3, 2009 – 3:00 p.m. - 4:00 p.m.
Presented by: Linda Boudiab, Google, and Mark Contreras, Google
Track: Business Efficiency 101

The flood of data available to gauge the effectiveness of your website is mind boggling. You know you’ve spent an enormous amount to build your site - but is it serving your business? Do you know who is finding your site? What pages they’re visiting? And how do you act once you’ve determined the answers? This course is an eye-opener for anybody who is concerned about measuring the results of their labors.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3)

SEMA Members may get this content for free!

Regular Price:

$9.95

Getting Your Data House in Order, Part IV: ACES Data Standards - Fit Happens

About this product:

November 2, 2009 – 3:00 p.m. - 4:00 p.m.
Presented by: Gigi Ho, Digital Performance Inc.
Track: Business Efficiency 101

Recent industry studies show that most manufacturers have major “holes” in the application data, meaning that they don’t catalog every application that their parts fit. This seminar will help anyone who depends on electronic catalogs to match parts to specific vehicles or engines to understand how to use industry application standards to eliminate holes and provide their customers with more accurate application data. This seminar helps explain the differences between AAIA Legacy data standards and ACES and how to get the most out of each.

Download formats in this product: Microsoft Powerpoint Presentation on Adobe Acrobat (PDF), MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Getting Your Data House in Order, Part III: Product Attribute Data -The Path to Profits

About this product:

November 2, 2009 – 1:00 p.m. - 2:00 p.m.
Presented by: Scott O’Toole, Motor State Distributing
Track: Business Efficiency 101

Are you interested in increased sales, lower returns and improved product exposure? Scott O’Toole shares his knowledge of formatting and managing product information required by today’s distribution channel, which includes product manufacturers, WDs, jobbers, retailers and manufacturers reps. So that you are well prepared when you return to your business, Scott will provide:
• Essential pieces of product information required today
• Importance of information quality and accuracy
• Real-life examples that show how bad information can cause problems, including legal issues
• Methods to populate and share data
• Benefits of adopted data standards

Don’t just sit there, join us and learn how standardized product format, PIES, allows everyone to sell more parts!

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Getting Your Data House in Order, Part II: Data Standards 101

About this product:

November 2, 2009 – 11:00 a.m. - 12:00 p.m.
Presented by: Bob Moore
Track: Business Efficiency 101

This session is a must for anyone who is just getting started with data or is confused by all the “geek-speak” related to data and data standards. Bob Moore presents on the basics of standardized product information in easy-to-follow “non-tech” speak and show how it will help you sell more products. You will learn the differences between product attribute data (i.e., PIES) and catalog application data (i.e, ACES) and how both are critical to your success. Discover how a simple data sync with your trading partners can eliminate lost sales, invoices errors and gain more business for both of you. You will walk away with a simple-to-use data template to send and receive data with your trading partners.

Download format in this product: MPEG Layer 3 Audio (MP3) 

SEMA Members may get this content for free!

Regular Price:

$9.95

Pages

Subscribe to Track: Business Efficiency 101