The Light Truck Accessory Alliance (LTAA) and the SEMA Education Institute (SEI) recently launched an innovative, online product-training program, the SEMA Product Training Center. This new joint program allows manufacturers to efficiently and effectively provide product training to hundreds or even thousands of resellers throughout the industry for what they might spend to reach only a handful using traditional means. LTAA helped develop this web-based training solution to complement each manufacturer’s existing training while keeping costs down.
TORA Member News
“We benefitted from the fact that SEMA was holding its own reception in the same location the following night,” said LTAA Chairman George Lathouris of Keystone Automotive Operations. “They set up their stage and some of the lighting a day in advance, giving us a fantastic atmosphere and the best reception venue of the entire Show.”
A new element was added to this year’s Light Truck Accessory Alliance (LTAA) New Product Showcase in the form of a vehicle buildup. Dubbed “Stock Jeep to Show Jeep,” the event featured a mountain of LTAA member company products being installed on a ’12 Jeep Rubicon in front of a live audience during the Carlisle Truck Nationals in Carlisle, Pennsylvania. The Truck Nationals, which took place on August 3–5, is one of the largest light-truck enthusiast gatherings in the country.
Company Descriptions and History: 100% strictly wholesale warehouse distributor (WD). Founded in 1937 as Meyer Body building truck bodies and later distributing truck parts and equipment; became Meyer Distributing in 1983.
Vic Wood and Rich Barsamian moved into the leadership roles of the Motorsports Parts Manufacturers Council (MPMC) as chairman and chair-elect in July. SEMA Member News recently caught up with both of them to get acquainted and to see what might be in store for the council over the next couple of years.
The annual Light Truck Accessory Alliance (LTAA) New Product Showcase at the Carlisle Truck Nationals has proven to be a popular member benefit in just its first two years. But in the best SEMA tradition, the LTAA Select Committee keeps working on the format and is introducing a new element for 2012. During the weekend, a Jeep Rubicon will be customized with many of the same products that will be on display in the New Product Showcase tent. The build will take place right on the Carlisle Fairgrounds property.