TORA Member News

TORA and SEI Launch Product Training Center

The Light Truck Accessory Alliance (LTAA) and the SEMA Education Institute (SEI) recently launched an innovative, online product-training program, the SEMA Product Training Center. This new joint program allows manufacturers to efficiently and effectively provide product training to hundreds or even thousands of resellers throughout the industry for what they might spend to reach only a handful using traditional means. LTAA helped develop this web-based training solution to complement each manufacturer’s existing training while keeping costs down.

From Stock to Show With TORA

Light Truck Accessory Alliance (LTAA) - SEMA CouncilA new element was added to this year’s Light Truck Accessory Alliance (LTAA) New Product Showcase in the form of a vehicle buildup. Dubbed “Stock Jeep to Show Jeep,” the event featured a mountain of LTAA member company products being installed on a ’12 Jeep Rubicon in front of a live audience during the Carlisle Truck Nationals in Carlisle, Pennsylvania. The Truck Nationals, which took place on August 3–5, is one of the largest light-truck enthusiast gatherings in the country.

New Product Showcase Adds New Element

Light Truck Accessory Alliance (LTAA) - SEMA CouncilThe annual Light Truck Accessory Alliance (LTAA) New Product Showcase at the Carlisle Truck Nationals has proven to be a popular member benefit in just its first two years. But in the best SEMA tradition, the LTAA Select Committee keeps working on the format and is introducing a new element for 2012. During the weekend, a Jeep Rubicon will be customized with many of the same products that will be on display in the New Product Showcase tent. The build will take place right on the Carlisle Fairgrounds property.

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