Tires

Big Wheel

About this product:

Given the importance of wheels in today’s automotive aftermarket, it’s hard to imagine a time when they weren’t a driving force (no pun intended) in vehicle modification and personalization. But that’s exactly what LeRoi “Tex” Smith said to open his November 1963 Hot Rod magazine article about custom and racing wheels.

“Until recently, the wheel was virtually overlooked by hot rodders,” Smith wrote. “Those who were concerned with the wheel usually made do with modified steel items or turned to the one major source of supply, the Halibrand Manufacturing Co.”

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Rolling Stock Options

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More than 230 exhibitors attended the 2011 Global Tire Expo—Powered by TIA (Tire Industry Association). Now in its second year (see p. 20), the special section within the 2011 SEMA Show is dedicated exclusively to tire industry products and has quickly become the hot destination for buyers thirsting for the latest and greatest trends. During Show sign-up, more than 36,620 registrants noted their specific interest in tires and accessories, including passenger and light-truck applications. To help satisfy that interest, the following products were unveiled both on the Show floor and in the SEMA Show’s Ideas Alive: New Products Showcase.

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Spotlight on New Products

This issue of SEMA News continues our tradition of highlighting the great new products our manufacturers unleashed at the SEMA Show. Through SEMA News, the SEMA website and a variety of other media outlets, we amplify and carry forward one of the Show’s primary value propositions: creating high-level awareness for the industry’s innovative and trendsetting new products.

More Than 80 New Tire and Wheel Products From the SEMA Show

With more than 290 exhibitors showcasing and 110 new product
registrations within the Tires, Wheels & Equipment section of the
2009 SEMA Show, it's apparent that this section of the
specialty-equipment industry remains one of the most popular with
vehicle enthusiasts. It is no wonder, as new tires and wheels can
instantly change the look and feel of a vehicle. Exhibitors at the Show
offered products for small to large passenger cars, trucks and even
racing applications.

Here is a collection of the some of the new products from the Tires, Wheels & and Equipment section of the 2009 SEMA Show.

Trends on a Roll: Tire & Wheel Market

About this product:

No single element can change the look of a car or truck like a set of tires and wheels. Thin or thick sidewalls, tall or small, chrome or painted, steel or aluminum—the combinations are endless, and each can thoroughly alter the appearance and the functionality of the vehicle. At last November’s SEMA Show in Las Vegas, a group of enthusiasts who were taking part in a marketing study confirmed the popularity of tire and wheel modifications. A whopping 84.6% of them said that they had bought tires or wheels for their vehicles, and for many—regardless of the type of vehicle they owned—tires and wheels were the first accessory they bought.

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Wayne Croswell -Tire Industry Association President

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When his software company asked him to become vice president of operations for a newly acquired tire industry company, tires had “no appeal for me whatsoever,” said Wayne Croswell. That was 32 years ago. Now, Croswell is president of ASA Tire Systems and the new president of the Tire Industry Association (TIA).

“I fell in love with the industry and the people, and it got into my blood,” he said.

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