Tire Retailers

2015 Tire & Wheel Trends

Market Forces and Technology May Change the Shape of the Industry

The wheel and tire market has improved over the past year, according to a widely held consensus among professionals in the automotive specialty-equipment industry. New offerings, technology and an improving economy bode well for sales in 2015, but there are also impediments that may deflate some of the optimism.

RETAIL SPOTLIGHT: Kings Tire & Wheels Crowned by Service and Referrals

Kings Tire & Wheel owner Sam Batanian (right) and his son “Junior”—who manages the current chain of three retail outlets—in their original store in El Monte, California.“I was about 26 years old at that time and didn’t know very much about the area,” laughed Batanian. “I soon found out that within a block there were at least a hundred mechanics. There are really no customers in El Monte. They’re all mechanics and workers here. You can’t even do an oil change on a car because everyone is doing his own.”

Nevertheless, Batanian has managed to build an extremely successful wheel and tire business over the years—so successful that he now has two additional stores in the greater Southern California area, one in Palmdale and another in Camarillo. In fact, he envisions a chain of 10 to 15 outlets throughout the Southland within the next few years.

Wheel & Wheel-Accessory New Products

The wheel segment continues to be among the most robust in the automotive specialty-equipment industry, as evidenced by the dozens of wheel manufacturers that exhibited at the recent SEMA Show. Wheel builders continue to refine manufacturing techniques such as laser cutting for high-quality surface finishes and evolving designs that include deep concaves, mesh spokes and revolving caps. The following pages highlight some of the innovations from exhibitors in the Wheels & Accessories section, as seen in the 2013 SEMA Show New Products Showcase.

Wheels & Accessories New Products

Wheel manufacturers continue to innovate with attention-grabbing designs, vibrant colors and exotic finishes. Striking a delicate balance between style, fitment and overall performance—nearly 200 exhibitors unveiled their latest creations at this year’s Show.

The following products spotlight innovations from Wheels & Accessories section exhibitors, as seen in the 2012 SEMA Show New Products Showcase.

Wheel and Tire Trends Update

About this product:

A Look at the Marketplace With Industry Pros and Media

Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization. Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization.

SEMA Members may get this content for free!

Regular Price:

$1.99

Top Three Reasons To Join WTC

Wheel & Tire Council (WTC) - SEMA CouncilAs members of WTC, the expectation is that you take off your company hat and put on your industry one. Through the collaborative efforts and experience of the select committee and membership, the WTC will continue to provide relevant education, monitor regulatory policies as they come down the pike, and work with the likes of the Society of Automotive Engineers and the Tire Industry Association to assure that our segment of industry is represented and building a prosperous future.

—David Insull, Director Marketing & Procurement, Wheels & Accessories, American Tire Distributors

Year in Review

Wheel & Tire Council (WTC) - SEMA CouncilFor SEMA’s Wheel and Tire Council (WTC), 2011 was a year marked by change and fueled by opportunity. In February, the council hosted an interactive conference in conjunction with its annual Long-Range Planning meeting at the SEMA offices in Diamond Bar, California. Learn & Show, as it was called, provided manufacturers with the opportunity to showcase their products to a local audience comprised of retailers, wholesale distributors and media.

Subscribe to Tire Retailers