Tire Industry

2015 Tire & Wheel Trends

Market Forces and Technology May Change the Shape of the Industry

The wheel and tire market has improved over the past year, according to a widely held consensus among professionals in the automotive specialty-equipment industry. New offerings, technology and an improving economy bode well for sales in 2015, but there are also impediments that may deflate some of the optimism.

Engaging the Customer in a Media-Saturated World

The term “engaging the customer” has been diluted with attention, but it’s more than a buzzword or concept; it’s the most important activity in a business. The definition of engage is “to bind by a promise.” Real engagement is about commitments and obligations. Interesting that Webster’s Dictionary defines engagement as “an arrangement to go somewhere”—to go somewhere like a business, a service outlet or a place to buy products.

Wheel and Tire Trends Update

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A Look at the Marketplace With Industry Pros and Media

Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization. Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization.

SEMA Members may get this content for free!

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$1.99

Influencing the Wheel and Tire Industry

Wheel & Tire Council (WTC) - SEMA CouncilThe Wheel & Tire Council (WTC) Select Committee is a group of elected volunteers who serve as advocates for their industry niche. In this role, they commit their time, experience and unique perspective in order to help guide association resources for the betterment of the industry. With this in mind, and as the result of the recent elections, WTC is positioned strongly to influence meaningful change and help promote the wheel and tire segments of the specialty-equipment market. WTC is proud to announce the new members of the committee.

Marketing 101: Winning Project-Vehicle Builds

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Every year, more than 1,500 vehicles are displayed at the SEMA Show. Many of them are customized in the months leading up to the Show, and each represents a collaboration between manufacturers that provide parts and support and the owner/design team that brings the vehicle to the Show.

The question is, what goes into a successful project build, and how is it possible to generate a tangible payoff for each participant?

SEMA Members may get this content for free!

Regular Price:

$1.99

Top Three Reasons To Join WTC

Wheel & Tire Council (WTC) - SEMA CouncilAs members of WTC, the expectation is that you take off your company hat and put on your industry one. Through the collaborative efforts and experience of the select committee and membership, the WTC will continue to provide relevant education, monitor regulatory policies as they come down the pike, and work with the likes of the Society of Automotive Engineers and the Tire Industry Association to assure that our segment of industry is represented and building a prosperous future.

—David Insull, Director Marketing & Procurement, Wheels & Accessories, American Tire Distributors

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