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SEMA Campaign Targets Racing and Performance Buyers

The SEMA Show's Racing & Performance section is a favorite with buyers and attendees. The top product interest for all 2008 pre-registered buyers was, in fact, performance accessories.

Electric Cars—The Next Big Thing for Specialty Equipment

Ready or not, electric cars are poised to take the automotive market by storm. The auto industry wants to have 1 million plug-ins on U.S. roads by 2015.

Internet Business Tools Help you Sell More with Less Effort

Find out what cheap and free Internet tools are best suited to help your business make more $$$.

California Lawmaker Wants Auto Hobby Alive and Well for Future Generations

California Assemblyman Mike Duvall is the new chairman of the SEMA-sponsored State Automotive Enthusiast Leadership Caucus.

Internet Symposium: Online Marketing Demystified by Top Industry Experts

Whether it's lean times or not, attending the 2009 Internet Symposium will equip you with easy to implement, low- and no-cost online marketing solutions to optimize your company's visibility and profitability.

Facebook Allows Companies to Register Trademarks as Usernames

The popular social-networking site Facebook announced that it will allow participants to register personalized URLs to direct interested parties to their Facebook pages.

Ford: Featured Automaker of the 2009 SEMA Show

Detroit automaker expands collaboration and partnerships with specialty-equipment industry.

New Trucks, Hybrids and Coupes Offer Accessory Opportunities

Electrics and hybrids sound for the environment; beefier trucks ready to get to work; small and boxy gets some competition; and muscle still throws its weight around. Check out the latest recap from the auto show season to see the new vehicles that could affect your business.

Simple Ways to Get Your Products International Exposure

One of the most effective ways to market automotive specialty equipment is to obtain coverage in enthusiast media—magazines, websites and broadcast programs.
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