Small-Company Marketing

Part 1: Attending Consumer Events

Street Performance Council (SPC) - SEMA CouncilWhether yours is a young manufacturing company, retail store or repair shop, you know that a good marketing plan is vital to the growth of your business. In this series of articles, we will address the ins and outs of marketing, beginning this time with the importance of attending consumer events.

Consumer events put you in front of potentially thousands of new customers where you can hear firsthand what people think of your products or services. Feedback can help you improve existing products or give you ideas for new ones, and walking an event can open your eyes to developing trends.

SEMA Awards to Recognize Industry's Hottest Vehicle Platforms

Recognizing the top trend-setting vehicle models, the SEMA Awards
will be announced and presented to winning automakers during the 2012 SEMA Show
in Las Vegas, Nevada. Through the program, SEMA exhibitors that make products
for those trend-setting vehicles will identify the vehicle platforms that they
believe are best for accessorizing, and best for showcasing the industry's
coolest products.

Court's Ethanol Decision Jeopardizes Historic Vehicles, Specialty Parts

The U.S. Court of Appeals for the District of Columbia Circuit
dismissed a lawsuit which challenged the Environmental Protection Agency's
(EPA) authority to grant a partial waiver for 15% ethanol (E15) content in
gasoline for 2001 and newer model year cars and light trucks.  The court
found that the groups bringing the lawsuit, which included trade associations
representing manufacturers of cars, boats and power equipment, along with the
petroleum and food industries, lacked standing to bring the lawsuit.

Thirty SEMA Member Companies Supply Products for the SEMA Mustang Build Powered by Women

The all-female vehicle customization project known as the SEMA Mustang Build
Powered by Women, featuring a 2013 Ford Mustang GT donated by Ford Motor
Company, is on target for the unveiling of winning design "High Gear" at this
year's SEMA Show on Tuesday, October 30, 2012. The customized vehicle, which
was built at Source Interlink Media's headquarters in El Segundo, CA, will be
auctioned on eBay immediately following the reveal with proceeds slated for the
SEMA Memorial Scholarship Foundation, an organization dedicated to fostering
the next generation of automotive aftermarket leaders and innovators.


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