Part 1: Attending Consumer Events
Whether yours is a young manufacturing company, retail store or repair shop, you know that a good marketing plan is vital to the growth of your business. In this series of articles, we will address the ins and outs of marketing, beginning this time with the importance of attending consumer events.
Consumer events put you in front of potentially thousands of new customers where you can hear firsthand what people think of your products or services. Feedback can help you improve existing products or give you ideas for new ones, and walking an event can open your eyes to developing trends.